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Braun launches new branding campaign featuring Seattle Seahawks’ Russell Wilson

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl quarterback, Russell Wilson.

The consumer-facing print and TV advertisements — as well as digital video, social marketing, and brand packaging — officially launched on Thursday via national print advertising, online videos and digital content on Braun’s website and social properties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness, P&G stated.

“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” stated Brian Messerschmitt, brand manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”

The brand is also promoting its new Series 5, which includes new FlexMotionTec to deliver more skin contact in problem areas for efficient shaving with less skin pressure. The new PowerDrive supplies 20% more motor power than before, for high-speed cutting even on dense hair. Series 5 is available online and in department, specialty, mass merchandise stores and club stores.
 

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Fred’s Super Dollar names new sourcing team

BY Michael Johnsen

MEMPHIS, Tenn. — Fred's Super Dollar on Wednesday announced that Craig Barnes and Kelly Ma have joined the company and will lead its new sourcing team. Barnes assumes the role of SVP global sourcing and hardlines, bringing more than 20 years of progressive retail merchandising/sourcing experience to the company. Ma, with eight years of experience in sourcing, product procurement, development, vendor selection and financial planning, joins as VP international and domestic sourcing.
 
Prior to joining Fred's, Barnes was VP global independent aftermarket and OE service for Delphi Products & Service Solution, where he was responsible for setting product and customer pursuit strategy and capability development, overseeing four regions, including Asia Pacific, Latin America, EMEA and North America. Previously, he was the SVP merchandising, pricing, global sourcing, marketing and inventory demand planning for General Parts/CARQUEST. Barnes began his retail career at AutoZone with experience in merchandising and store operations. 
 
Previously, Ma was the global sourcing-import coordinator for AutoZone, responsible for identifying and presenting import opportunities for assigned category teams and managing the entire import process from beginning to final execution of products in stores. In addition, Ma was responsible for managing the compliance process for direct import suppliers, factory audits and production sample inspections. Earlier in her career, she was the merchant ­ men's sportswear for Fred's and was responsible for brand building, production selection and price negotiations, with accountability for sales margin performance and inventory. 
 
"Our sourcing team, with greater focus for Fred's, will strengthen our overall inventory and buying management capabilities," said Bruce Efird, Fred's CEO. "Craig and Kelly bring the knowledge and experience needed to drive improvement in product sourcing throughout all general merchandise departments. While significant actions already are underway to improve buying processes and efficiently redeploy inventory dollars, our new sourcing team allows the  Company to manage inventory levels more effectively and source goods more competitively in the future."
 
Efird also announced that Fred's has engaged Test Rite International as a strategic sourcing contractor to augment the Fred's global sourcing strategy. 
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MinuteClinic opens first clinics in Nebraska

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has announced that the first MinuteClinic in Nebraska are opening this week inside select CVS/pharmacy stores.

Two clinics opened Wednesday in Lincoln and one is opening Thursday in Omaha. A third clinic in Lincoln and three more clinics in the Omaha area will open later this month. MinuteClinic now has clinics in 29 states and the District of Columbia.

"We are excited to bring MinuteClinic's high quality, convenient and affordable medical services to Nebraska, our first expansion state in 2014," stated Andrew Sussman, president, MinuteClinic and SVP/associate chief medical officer, CVS Caremark Corp.  

"We anticipate an increasing demand for services in Nebraska and believe MinuteClinic can be part of the solution to help broaden access to care."

Sussman added that MinuteClinic is committed to helping patients find a medical home and believes it can play a complementary role in working with primary care providers.

"About 50% of our visits occur on evenings, weekends and holidays when patients may not be able to get an appointment with their primary care provider," Sussman stated. "And about half of the patients we see at MinuteClinic do not have a personal physician, due in large part to the severe shortage of primary care doctors in the U.S."

Patients who visit MinuteClinic without a primary care provider are provided a list of physicians in the area who are accepting new patients, stated Sussman.
 

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