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Brand design firm Little Big Brands unveils a new look for FiberChoice

BY Michael Johnsen

WHITE PLAINS, N.Y. — Little Big Brands on Tuesday unveiled Prestige Brands' newly redesigned FiberChoice, which features a fresh fruit and vegetable visual story on the label, and simplified, strengthened brand architecture.
 
“FiberChoice has a significant ingredient advantage over competitors in the marketplace," stated Erin Kanter, LBB strategy director. "It is made from 100% natural fiber found in fruits and vegetables, which is highly meaningful to consumers. But the brand clearly needed packaging that communicated that truth."
 
The project included ethnographic, qualitative and quantitative strategic work to better understand the consumer mindset and brand equities, as well as serving to validate and enhance the creative design process. 
 
The design was stripped of dark greens and multiple levels of color coding, and given an ingredient overhaul with photorealistic fruits and vegetables taking a much more graphic role in the overall design. Each label features a different mix of cascading fruits and vegetables based on the formula. Strong color-coding anchors the bottom of the label and helps clearly differentiate the SKUs. A light wood wash lightens and brightens the overall look and provides a canvas for the new FiberChoice hand-drawn logo.
 
“The redesign was really successful in bringing a lightness to the brand, which let’s face it, is ultimately what you hope to feel after taking it,” said John Nunziato, LBB’s chief creative officer. “The idea of fresh fruits and veggies are much stronger now, as is flavor appeal. This is as close to food in the produce aisle that you can get with a fiber supplement, and now the branding clearly reflects that.”
 
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BubbleBum preps for Child Passenger Safety Week

BY Ryan Chavis

ORLANDO, Fla. — In support of Child Safety Week, which will take place Sept. 14 through 20, BubbleBum is reminding consumers to always be prepared for the little passengers in their lives. BubbleBum is the first-ever inflatable booster seat that makes traveling easier for kids ages 4 years to 11 years, according to the company.

BubbleBum includes shoulder belt positioning clips in lieu of arm rests so that it's possible to fit three of the boosters across the back seat of a vehicle. The product meets all U.S. safety testing standards for booster seats, the company said.

BubbleBum retails for $29.99 and is sold online at BubbleBum.us and at Walmart stores.

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A&D Medical launches WellnessConnected platform

BY DSN STAFF

SAN JOSE, Calif. — A&D Medical on Wednesday launched its WellnessConnected platform to help people monitor their physical activity and better manage their health.
 
WellnessConnected is a complete, connected health system with built-in sharing capabilities that offer both the simplicity and affordability to meet the needs of consumers, as well as the security and precision demanded by healthcare providers.
 
“Rising healthcare costs and an increase in the incidence of chronic disease are incentivizing more health conscious consumers, as well as their families, employers and healthcare providers to find and incorporate tools that support a healthier lifestyle,” stated Terry Duesterhoeft, president and CEO of A&D Medical. “The release of our new WellnessConnected platform is in direct response to those evolving needs of the marketplace.”
 
In addition to launching WellnessConnected, A&D Medical announced a partnership with Salutron. Through the new partnership, A&D Medical is offering Salutron’s LifeTrak family of Bluetooth Smart activity trackers as a core component of its new WellnessConnected platform and suite of connected devices. “Blending A&D Medical’s deep biometrics expertise in connected health and wellness with Salutron’s pioneering wearable technology gives us the opportunity to redefine the connected health user experience,” Duesterhoeft said.
 
The Wellness Connected Bluetooth Smart devices consist of weight scales and blood pressure monitors, as well as the LifeTrak family of activity trackers from Salutron. All devices connect to Bluetooth-Smart enabled iOS and Android mobile devices, and the suite of products provide diagnostic readings such as blood pressure, weight, BMI, steps taken and calories burned. That data is transmitted through a user’s smart mobile device to his/her personal account on A&D’s secure cloud, and can then be shared with physicians, other care givers and loved ones directly via email or social media or through an A&D partner API.
 
The new WellnessConnected app – A&D Connect – is designed to enhance the end-user experience with engaging and easy-to-use features such as graphing, trending, unlimited memory, reminders and goal setting. Available free of charge through Apple’s app store and soon to be on Google Play, there is also a social component, letting users share what they choose through mediums such as Facebook and Twitter.
 
The flexibility of the A&D Wellness Connected framework allows wellness and healthcare partners to customize an end-to-end solution with the A&D Medical app SDK and cloud API. The cloud API provides a programming interface making it easy to connect to a web portal, third party cloud (cloud-to-cloud) or other back-end monitoring solutions.
 
“This new product offering leverages our extensive experience in delivering connected products to the healthcare industry,” Duesterhoeft said. “With WellnessConnected, now we can also meet the needs of consumers who are seeking better ways to track and manage their health-related goals.”
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