BP monitoring goes mobile
NEW YORK — An Apple a day also may help keep the doctor away. iHealth Lab is expanding its offerings that can dock with Apple’s family of products, namely the iPhone, iPod and iPad. The company earlier this year launched its iHealth BP3 blood-pressure monitoring system and added its iHealth Digital Scale to its brand mix last October. Technophiles were exposed to the new products thanks to distribution through Best Buy and merchandising in Walmart’s electronics section through the holidays.
iHealth will further raise awareness across its core audience — the tech-savvy baby boomer — with a new iAd campaign that places advertisements across Apple’s universe of apps.
Slim Fast, Biggest Loser gain lead
Slim Fast and The Biggest Loser diets were identified as among the leading diets by U.S. News & World Report earlier this month. The ranking may reinvigorate sales across the Slim Fast franchise, which dropped to No. 11 across weight control liquids sold through food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 27 with $4.8 million in sales, according to SymphonyIRI Group. And while not necessarily associated with the Biggest Loser diet, Biggest Loser trainer Bob Harper’s signature diet aid tablet is on the rise with $1 million in sales, ranking No. 10 among diet aids.
The article above is part of the DSN Category Review Series. For the complete Diet/Weight Loss Sell-Through Report, including extensive charts, data and more analysis, click here.
Study: Many don’t inform doctors of smoking habit
WASHINGTON — Approximately 13% of smokers do not disclose their tobacco habit to their healthcare provider, according to a recent survey released by the American Legacy Foundation. And while a majority of smokers did admit their smoking status, only some 25% sought help from their doctors or healthcare providers during their last attempt to quit.
“Healthcare providers play a critical role in reaching smokers with appropriate messages and resources for quitting, especially now that insurance coverage has expanded to include some smoking cessation treatments,” stated Cheryl Healton, Legacy president and CEO. “It becomes a missed public health opportunity if what amounts to more than 6 million smokers in the United States do not talk to doctors and nurses about smoking and quitting.”
To address the void between doctors and all smokers, Legacy has developed a guide for healthcare providers with strategies on how to conduct more meaningful and effective conversations with their patients about smoking and quitting.
Legacy is the national, independent public health foundation that was created in 1999 out of the landmark Master Settlement Agreement between the tobacco industry, 46 state governments and five U.S. territories.