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Bounty launches classroom makeover contest on Facebook

BY Allison Cerra

CINCINNATI Procter & Gamble’s “quicker picker-upper” has launched a nationwide contest to award one school with a $25,000 classroom makeover designed by a nationally acclaimed celebrity designer.

Bounty said its online contest, held through its Facebook fan page, encourages students, teachers and parents are encouraged to nominate an elementary or middle school art room by submitting a 500-word essay describing why their school is in need of a Bounty “clean” makeover. The grand prize winner will receive a  a $25,000 classroom makeover, while Bounty also will award 10 finalists with $5,000 grants to use toward transforming their school art rooms and a visit from the Bounty Make-A-Messterpiece art bus.

The entry process will run through Aug. 9, at which time 11 finalists will be selected and announced on Aug. 20. The grand prize winner and 10 finalists will be chosen by a public vote hosted on the Bounty Facebook page. Official notification of the grand prize winner will be announced on Aug. 27.

“Bounty’s missionis to send our children back to school with cleaner work environments that inspire hands-on learning and creativity,” said Bounty brand manager Dave Lee. “More and more, Art is becoming an under-funded program in schools across the country. This contest gives parents and teachers the ability to reenergize a space where students can be creative and nurture curiosity.”

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V8 introduces V8 V-Fusion+Tea juice beverages

BY Allison Cerra

CAMDEN, N.J. V8 V-Fusion+Tea juice beverages have joined the V8 V-Fusion line from Campbell Soup Co.

V8 V-Fusion +Tea juice beverages are available in three delicious flavors: raspberry green tea, pomegranate green tea and pineapple mango green tea. V8 V-Fusion beverages are available at supermarkets, convenience stores, mass merchandise and club stores nationwide for a suggested retail price of $3.99 for a 46-oz. bottle. Through Sept. 30, people can visit Facebook.com/V8VFusion, where the brand will be giving away 1,000 free samples a week before the juice beverages become available nationwide in October.

“People love V8 V-Fusion beverages for their fruit flavor and the convenience of drinking their vegetables,” said Dale Clemiss, VP beverage marketing at V8. “Now we’re giving people a new reason to enjoy our beverages by introducing a juice beverage with a hint of natural green tea — an increasingly popular, light and nutritious beverage choice. The result is a unique combination of refreshing taste and nutrition you can’t get from any other beverage on the market.”

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CVS’ Merlo to kick off Network of Executive Women’s Leadership Summit

BY Antoinette Alexander

CHICAGO Larry Merlo, president and COO of CVS Caremark and president of CVS/pharmacy, will kick off the Network of Executive Women’s Leadership Summit in Charlotte, N.C., in September.

The event will be held Sept. 27 to 29 at the Westin Charlotte. Merlo will welcome more than 700 Network members at the Summit’s opening reception on Sept. 27.

The event will “provide tools to help CPG/retail executives transform their careers, lives and companies to better profit from the consumer industry’s ‘new normal,'” according to the Network, which is the consumer products and retail industry’s largest diversity organization.

The three-day event will also include three SuperSessions, featuring Bill Fournet, corporate strategist and president and CEO of the Persimmon Group; Kevin Coupe, journalist, author and industry blogger at MorningNewsBeat.com; and DeLores Pressley, a consultant and coach specializing in building relationships.

Founded in 2001, the Network of Executive Women, Consumer Products and Retail Industry, has more than 3,000 members from more than 400 companies and 66 corporate sponsors.

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