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Bounty ‘Bring It’ campaign launches music video on YouTube

BY Allison Cerra

CINCINNATI Bounty is telling messes to “bring it” in a new music video that debuted on YouTube Friday.

The first-ever music video from the Bounty brand puts a captivating and humorous spin on a paper towel product demonstration set to rap music performed by the “Paper Towel Gang,” Procter & Gamble said. The video, approximately two minutes in length, showcases an actual Bounty product demonstration originally created by P&G’s internal Research and Development team, in which 11 billiard balls are balanced atop one sheet of Bounty that is stretched taut across the mouth of a 10-inch bowl.  The Bounty paper towel withstands the weight of the billiard balls without ripping or tearing.  Then, for the ultimate test, five gallons of water are poured over the Bounty, which still holds up, showcasing the paper towel’s strength, absorbency and durability.

“Our motivation for the ‘Bring It’ campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they can say ‘yes to the mess’ with Bounty,” said Dave Lee, Procter & Gamble North American Bounty delivery brand manager. “We are excited to release the music video as a way to bring one of our amazing product demonstrations to life, showcasing Bounty’s benefits in a popular and highly entertaining way.”

Bounty fans can follow the brand online and share the “Bring It” video with friends at the recently launched Facebook page: www.facebook.com/bounty.

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Healthy food, lifestyle ads outweigh junk, Grocery Manufacturers Association says

BY Alaric DeArment

WASHINGTON More than two-thirds of advertisements that children and teenagers see today promote healthy lifestyles and nutritious foods, the Grocery Manufacturers Association said Wednesday in response to a report by the Center for Science in the Public Interest on food and beverage advertising to kids.

The CSPI released a “report card” Wednesday blaming food marketing for increases in poor diets and obesity among children, noting that the marketing was “primarily” for sugary cereals, fast food, snack foods and candy.

“Obesity is one of the nation’s most serious public health challenges, and our industry has significantly changed the way we develop and market our products to provide more healthy choices and to help consumers build a healthy diet,” GMA VP federal affairs Scott Faber said in response to the CSPI report.

The GMA also pointed out a recent Georgetown Economic Services study showing that advertisements for food, beverages and restaurants during children’s television programming fell by 31% between 2004 and 2008.

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Naked Juice launches vegetable smoothies

BY Allison Cerra

MONROVIA, Calif. Naked Juice is making eating vegetables easier for picky eaters with the launch of two new vegetable rich smoothies.

Berry Veggie Machine is a blend of healthy purple carrots, sweet potatoes, red beets and sweet corn, in addition to delicious cherries, strawberries and plums. It contains two servings of vegetables and one serving of fruit in each 15.2-oz. bottle. The other new flavor, Orange Carrot, is citrus and carrot blend with one serving of vegetables and two servings of fruit in each 15.2-oz. bottle.

Both new Naked Juice flavors will be available nationwide for the suggested retail price of $3.29 per 15.2-oz. bottle.

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