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Boulder Canyon Natural Foods introduces Canyon Cut chips

BY Allison Cerra

PHOENIX — Boulder Canyon Natural Foods has expanded to include a line of kettle cooked, ridged potato chips.

Canyon Cut chips include totally natural (original), sour cream and chives, and honey barbeque flavors. Like all Boulder Canyon snacks, the new and improved Canyon Cut line features only natural ingredients and contains no trans fats, no cholesterol and no MSG. In addition, they are gluten free, Non GMO and Kosher certified.

The new kettle cooked chips arrive in stores this month with a suggested retail price range of $2.99 to %3.29 per 6.5-oz. bag.

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Nexxus Salon Hair Care becomes Tony Awards’ first-ever official beauty, hair care partner

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Nexxus Salon Hair Care has inked a multiyear partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.

Nexxus will give fans unprecedented red carpet and behind-the-scenes beauty and fashion access throughout the awards. Specifically, during the 66th Annual Tony Awards this year, Nexxus will share exclusive behind-the-scenes content via the brand’s Facebook and Twitter pages. Content will include live commentary and images from the awards and the red carpet.

In addition to delivering behind-the-scenes beauty and fashion access, Nexxus will be sponsoring the live simulcast of the Tony Awards in New York’s Times Square during the award ceremony on June 10.

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Smell like Chicago in bloom with Tru Fragrance’s Tru Blooms Chicago initiative

BY Antoinette Alexander

CHICAGO — Custom fragrance development company Tru Fragrance has announced the launch of Tru Blooms Chicago, a community initiative debuting in Chicago that aims to transform the city’s public and neighborhood green spaces into growing spaces for flowers whose distinctive, fragrant notes will be captured in a limited-edition perfume.

Pioneered, developed and underwritten by Tru Fragrance, Tru Blooms Chicago is a joint effort between the fragrance company, the city and community organizations, including the Chicago Park District, the Chicago Botanic Garden, Growing Power, Growing Home and NeighborSpace.

Tru Blooms Chicago has launched with the groundbreaking of a half-acre garden in Grant Park. Roses, lavender and violets, the Illinois state flower, are being planted in gardens and flowers beds throughout the city, including Chicago Botanic Garden’s Windy City Harvest, Green Youth Farm and Cook County Boot Camp urban agriculture programs; Growing Home’s Englewood garden; Water Tower Place and neighborhood gardens managed by NeighborSpace. Farmers employed through a combination of local nonprofits will cultivate the flowers throughout the growing season, culminating in the creation of a custom women’s fragrance infused with the flowers’ aromas.

Designed, created and produced by Tru Fragrance, the Tru Blooms Chicago First Harvest limited-edition eau de parfum will be an exclusive fragrance available in three sizes (15 ml, 50 ml and 100 ml) and will retail for $15 to $60. Tru Blooms Chicago will be offered in limited quantities at select Chicago-area retail locations and online beginning Oct. 15, 2012.

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