BEAUTY CARE

Bottega Veneta makes first fragrance collection with Coty Inc.

BY Antoinette Alexander

PARIS Coty Inc. has inked an exclusive partnership with luxury lifestyle brand Bottega Veneta to create, develop and distribute a line of fragrances under the Bottega Veneta name. This will be Bottega Veneta’s first fragrance collection.

“Bottega Veneta remains one of the world’s premier designer labels and architects of fashion,” stated Bernd Beetz, CEO of Coty Inc. “Reputed for sophistication and elegance, the dynamic brand is both a natural fit and winning partner for Coty. Coty is excited to join with Bottega Veneta to produce what’s sure to be a global sensation.”

Founded in the mid-1960s, Bottega Veneta produces handbags, women’s and men’s ready-to-wear, luggage, and fine jewelry, among other categories.

“This partnership with Coty Prestige enables Bottega Veneta to enter the fragrance market in a very strong position, thanks to the unique attributes of both companies,” stated Marco Bizzarri, president and CEO of Bottega Veneta.

Added Michele Scannavini, president of Coty Prestige, “Bottega Veneta is one of the most refined and respected Italian luxury houses. They have a unique culture of exclusivity and a constant drive for innovation. Fragrance is a new opportunity for this successful company and we are looking forward to working with them to capture their incomparable style in an olfactive identity.”

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Usher heads to the French Riviera for his new fragrance commercial

BY Antoinette Alexander

NEW YORK Recording artist Usher traveled to the French Riviera to film the new commercial for his latest fragrance, Elizabeth Arden announced on Tuesday.

The fragrance, Usher VIP, is currently available nationwide and is designed to reflect a person who is constantly striving to be the best. It’s having the presence and the confidence to make an impact, and ultimately to unify and defy the odds to lead, the manufacturer stated.

Filmmaker Pierre Morel directed to television spot showing Usher and his female companion being chased by paparazzi through the streets of Monte Carlo.

“With Usher’s recent accomplishments over the past few years, he wanted to create a new refined fragrance that would represent new ways for him to express himself to his fans,” stated Art Spiro, EVP Liz Claiborne brands at Elizabeth Arden. “Through Usher VIP, Usher has captured the essence of his self-assurance and charisma and utilized it to create a fresh and masculine scent to allow all to be a VIP.”

The debut of Usher VIP comes in anticipation of the release of his new album due out in early 2010.

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P&G emphasizes importance of dental hygiene with Crest Pro-Health

BY Antoinette Alexander

CINCINNATI Procter & Gamble is promoting its Crest Pro-Health system, a three-step oral hygiene regimen, to help keep mouths healthy this holiday season.

“The sugary, sticky qualities of many holiday treats can mean bad news for the health of our teeth. But it’s not just the sugar content of any particular food that you should worry about,” stated Robert Gerlach, research fellow at P&G Worldwide Clinical Investigations. “The ability of a food to stick to teeth and the longer it clings to teeth provides a long-lasting source of ‘fuel’ for the bacteria in your mouth, allowing the bacteria to grow in the plaque within your mouth, produce acid and cause enamel wear.”

The Pro-Health system consists of the following products: 

  • Oral-B ProfessionalCare SmartSeries 5000 with SmartGuide
  • Crest Pro-Health Toothpaste € Crest Pro-Health Rinse

According to P&G, the coupling of the mechanical action and chemical action enables the Pro-Health system to get users virtually plaque free and helps keep them virtually plague free.

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