Bottega Veneta makes first fragrance collection with Coty Inc.
PARIS Coty Inc. has inked an exclusive partnership with luxury lifestyle brand Bottega Veneta to create, develop and distribute a line of fragrances under the Bottega Veneta name. This will be Bottega Veneta’s first fragrance collection.
“Bottega Veneta remains one of the world’s premier designer labels and architects of fashion,” stated Bernd Beetz, CEO of Coty Inc. “Reputed for sophistication and elegance, the dynamic brand is both a natural fit and winning partner for Coty. Coty is excited to join with Bottega Veneta to produce what’s sure to be a global sensation.”
Founded in the mid-1960s, Bottega Veneta produces handbags, women’s and men’s ready-to-wear, luggage, and fine jewelry, among other categories.
“This partnership with Coty Prestige enables Bottega Veneta to enter the fragrance market in a very strong position, thanks to the unique attributes of both companies,” stated Marco Bizzarri, president and CEO of Bottega Veneta.
Added Michele Scannavini, president of Coty Prestige, “Bottega Veneta is one of the most refined and respected Italian luxury houses. They have a unique culture of exclusivity and a constant drive for innovation. Fragrance is a new opportunity for this successful company and we are looking forward to working with them to capture their incomparable style in an olfactive identity.”
Usher heads to the French Riviera for his new fragrance commercial
NEW YORK Recording artist Usher traveled to the French Riviera to film the new commercial for his latest fragrance, Elizabeth Arden announced on Tuesday.
The fragrance, Usher VIP, is currently available nationwide and is designed to reflect a person who is constantly striving to be the best. It’s having the presence and the confidence to make an impact, and ultimately to unify and defy the odds to lead, the manufacturer stated.
Filmmaker Pierre Morel directed to television spot showing Usher and his female companion being chased by paparazzi through the streets of Monte Carlo.
“With Usher’s recent accomplishments over the past few years, he wanted to create a new refined fragrance that would represent new ways for him to express himself to his fans,” stated Art Spiro, EVP Liz Claiborne brands at Elizabeth Arden. “Through Usher VIP, Usher has captured the essence of his self-assurance and charisma and utilized it to create a fresh and masculine scent to allow all to be a VIP.”
The debut of Usher VIP comes in anticipation of the release of his new album due out in early 2010.
Aveeno forges on with eco-conscious efforts
SKILLMAN, N.J. The Aveeno brand from Johnson & Johnson Consumer Products continues its eco-conscious efforts to reuse, recycle and reduce by partnering with TerraCycle.
The goal of the program is to give new life to empty Aveeno product tubes by “upcycling” the material into eco-friendly items such as household items that will then be available for purchase at retailers nationwide.
Started in 2001 by college freshman Tom Szaky, TerraCycle makes eco-friendly and affordable products from waste materials. It provides jobs in the inner city, provides free fundraisers for schools and non-profits and inspires children nationwide to make a difference locally and globally.
Aveeno Beauty Brigades are being formed across the country to collect empty Aveeno product tubes (all of the elongated tubes from sun care, facial care, baby and body care products). For each tube received by TerraCycle, Aveeno will pay two cents to the nonprofit organization or school of one’s choice or to the featured charity, The Skin Cancer Foundation. For more information about the Aveeno TerraCycle Beauty Brigades, visit www.aveeno.com or www.terracycle.net/brigades.
In other brand news, the Aveeno Soothing Bath Treatment, made of 100% natural colloidal oatmeal, recently became the first body care product to earn the new Green Good Housekeeping Seal, the company stated. Awarded to seven products in its inaugural year, the distinction is granted based on product efficiency and environmental criteria including the reduction of water use in manufacturing and ingredient and product safety.
Furthermore, the brand will be launching later this year a Facebook page to provide consumers with the latest Aveeno brand news and information on its most recent sustainability efforts.