BEAUTY CARE

Botanical actives consumption on the rise in personal care segment

BY Antoinette Alexander

LITTLE FALLS, N.J. Consumers’ desire for performance coupled with natural ingredients is boosting botanical actives consumption in the personal care segment, according to recent research by consulting and research firm Kline & Company.

According to the report, dubbed “Specialty Actives and Active Delivery Systems for Personal Care 2008: U.S. and Europe,” botanicals consumption is growing at 8%, outstripping growth of other specialty actives with average growth of 5.4%.

The market for specialty actives and delivery systems in North America and Europe is about $840 million, according to Kline, with specialty actives in the Europe market accounting for the lions’ share of the markets. Botanical actives are growing in share within the specialty actives segment in both the European and U.S. markets. “Labeled” actives are showing quick growth, at up to 20% a year.

“Today’s consumer wants not only natural products, but also performance,” stated Nikola Matic, senior analyst, chemicals and material industry at Kline. “These two requirements were regarded as contradictory a few years ago, but highly substantiated botanical products developed recently brought new solutions to formulators.”

In addition, as the populations within the United States and Europe age the anti-aging segment will see a boost in botanical consumption, Kline stated. In order to compete, botanical suppliers with existing formulations are promoting their products as more effective at lower levels when compared with, for example, vitamins, making the botanical actives comparable in price on a cost-performance basis.

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Atlas Investors invests in DenTek Oral Care

BY Antoinette Alexander

NEW YORK Atlas Investors, through a newly formed entity dubbed Atlas Dentek Holdings, has acquired a minority stake in oral care company DenTek Oral Care for an undisclosed amount.

This marks Atlas Investors’ second announced investment since its formation in 2008.

“We are excited and proud to partner with Atlas Investors,” stated John Jansheski, DenTek founder, CEO and chief innovation officer. “We look forward to leveraging Atlas’ deep knowledge of the consumer products industry and oral care in particular and their breadth of relationships in accelerating our growth.”

As part of its investment, Atlas Investors will take a seat on the DenTek board of directors.

DenTek was launched in 1984 with the Dental Pik and currently sells its oral care products in such U.S. retailers as Wal-Mart, Target, Walgreens, CVS and Rite Aid.

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P&G adds new products to Venus shaving line

BY Antoinette Alexander

CINCINNATI Procter & Gamble is expanding its Venus shaving system portfolio with the 2009 launch of the new Venus Spa Breeze, Venus Spa Breeze Disposables and Satin Care Lavender Kiss shave gel.

Venus Spa Breeze Disposables are the first disposable razor with built-in shave gel bars for a smooth shave without the need for separate shave cream.

The shave gel bars are enhanced with a clean, fresh white tea scent. Also new is the Venus Disposables Tropical multi-pack featuring three tropical-inspired colors (bright yellow, pink and green) each with a fresh-scented handle. The prices range from $6.49 to $7.99. 

The Venus Spa Breeze System has a suggested retail price of $9.99 to $11.99. It includes the refillable razor, two cartridges and a shower compact. A package of four refill cartridges has a suggested retail price of $11.49. 

The Satin Care Lavender Kiss shave gel is a clear purple gel infused with a lavender scent. It has a suggested retail price of $2.99. 

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