BEAUTY CARE

Botanical actives consumption on the rise in personal care segment

BY Antoinette Alexander

LITTLE FALLS, N.J. Consumers’ desire for performance coupled with natural ingredients is boosting botanical actives consumption in the personal care segment, according to recent research by consulting and research firm Kline & Company.

According to the report, dubbed “Specialty Actives and Active Delivery Systems for Personal Care 2008: U.S. and Europe,” botanicals consumption is growing at 8%, outstripping growth of other specialty actives with average growth of 5.4%.

The market for specialty actives and delivery systems in North America and Europe is about $840 million, according to Kline, with specialty actives in the Europe market accounting for the lions’ share of the markets. Botanical actives are growing in share within the specialty actives segment in both the European and U.S. markets. “Labeled” actives are showing quick growth, at up to 20% a year.

“Today’s consumer wants not only natural products, but also performance,” stated Nikola Matic, senior analyst, chemicals and material industry at Kline. “These two requirements were regarded as contradictory a few years ago, but highly substantiated botanical products developed recently brought new solutions to formulators.”

In addition, as the populations within the United States and Europe age the anti-aging segment will see a boost in botanical consumption, Kline stated. In order to compete, botanical suppliers with existing formulations are promoting their products as more effective at lower levels when compared with, for example, vitamins, making the botanical actives comparable in price on a cost-performance basis.

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Atlas Investors invests in DenTek Oral Care

BY Antoinette Alexander

NEW YORK Atlas Investors, through a newly formed entity dubbed Atlas Dentek Holdings, has acquired a minority stake in oral care company DenTek Oral Care for an undisclosed amount.

This marks Atlas Investors’ second announced investment since its formation in 2008.

“We are excited and proud to partner with Atlas Investors,” stated John Jansheski, DenTek founder, CEO and chief innovation officer. “We look forward to leveraging Atlas’ deep knowledge of the consumer products industry and oral care in particular and their breadth of relationships in accelerating our growth.”

As part of its investment, Atlas Investors will take a seat on the DenTek board of directors.

DenTek was launched in 1984 with the Dental Pik and currently sells its oral care products in such U.S. retailers as Wal-Mart, Target, Walgreens, CVS and Rite Aid.

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Church & Dwight introduces two new toothbrushes

BY Antoinette Alexander

PRINCETON, N.J. Church & Dwight, which acquired the SpinBrush brand from Procter & Gamble in 2005, is launching at stores beginning in April two new toothbrushes: Pro Whitening Sonic and Pro Clean Sonic.

The battery-operated toothbrushes offer a robust fluid action to help dislodge food and remove plaque between the teeth and in areas where a manual brush may not reach. The bristles deliver up to 16,000 micro sweeps per minute.

The Crest SpinBrush Pro Clean Sonic offers a multi-functional head design for superior cleaning that includes angled, shaped bristles, a multi-level profile, high density bristles and a profiled slim head.

The Crest SpinBrush Pro Whitening Sonic has specialized whitening bristles that help remove stains and whiten teeth.

The brushes have a suggested retail price of $14.99. They are available in four metallic colors: red, orange, blue and green.

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