BEAUTY CARE

Borba bringing capsule collection to Walgreens

BY Antoinette Alexander

WOODLAND HILLS, Calif. Borba, a maker of nutraceuticals and cosmeceuticals, is expanding its portfolio with an exclusive Walgreens capsule collection of skin care products and supplements.

The 19-piece collection ranges from advancements in skin care, such as a 4-in-1 active cleanser to a 100+ SPF cream for mass. In addition, a supplement line encompassing weight management, anti-aging, skin clarity and stress relief in a snack-based form are priced from $9.99.

"Today, women are shopping at retail channels for beauty innovations," stated creator and celebrity esthetician Scott-Vincent Borba. "No longer are cutting-edge, clinically advanced formulas only found at the doctor’s office or department store. I specifically created my Borba Walgreens capsule collection as a way to make my celebrity techniques and approach accessible to all women and am already experiencing an overwhelming response from advanced pre-ordering availability."

To help kick off the national January 2011 debut, Borba has authored a beauty book based on his "inside-out" approach. The book, titled "Skintervention: The Personalized Solution for Healthier, Younger and Flawless-Looking Skin," includes secret celebrity tips, skin-benefiting recipes, lifestyle recommendations and celebrity testimonials.

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CoverGirl to debut NatureLuxe in January

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

The new gloss balm, which has SPF 15, exchanges select heavier emollients for natural mango, shea and other butters for a lighter feel.

The gloss is available in 16 different shades. The suggested retail price is $6.49 each.

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Energizer clears antitrust hurdle for American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings has obtained U.S. antitrust clearance for the acquisition of American Safety Razor.

The waiting period for the antitrust review under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired. Clearance from regulatory authorities in Germany and Taiwan now must be satisfied before closing.

Energizer stated that it will continue to seek clearance from those authorities in advance of the Nov. 23 deadline in the Asset Purchase Agreement between Energizer and ASR.

As previously reported by Drug Store News, Energizer announced in early October that it was the winning bidder for ASR in bankruptcy court proceedings. Energizer has signed an agreement with ASR to purchase substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

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