HEALTH

Boosting immunity, prevention top-of-mind for consumers

BY Michael Johnsen

Prevention remains a priority for consumers heading into cough-cold season, as evidenced by the sales of two brands well known for their immunity-boosting benefits.

(Click here to view the full Category Review.)

For the 52 weeks ended Dec. 28, 2014, sales of Emergen-C totaled $114.3 million across total U.S. multi-outlets, up 6.2%. And sales of Airborne totaled $123.9 million on 11.9% growth. In fact, as many as 50.3% of consumers are stocking up on immunity boosting supplements before the season, according to a Field Agent survey conducted on behalf of Drug Store News.

A separate survey conducted by WorkPlace Impact last year determined that as many as 43% of women keep a cough-cold product in their desk during the winter months, “just in case” they get sick.

And taking preventive measures is a big deal for these women — 73.3% rely on hand sanitizer to help keep them well during cough-cold season, 65.3% rely on vitamins to boost their immune systems and 60.9% make sure to get their annual flu shot to keep from getting sick.

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Perrigo arms dogs against joint damage

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo Animal Health in May announced its launch of PetArmor Joint Health Maximum, a supplement for dogs that contains glucosamine, chondroitin, MSM and manganese. It’s an opportunity for retailer’s to associate their store brand with a quality pet supplement.

(Click here to view the full Category Review.)

The combination of these ingredients delivers joint support and protection for dogs of all ages by helping to build cartilage and connective tissue, lubricate joints, maintain healthy joint fluid pressure and support joint health. PetArmor Joint Health Maximum already is available at Walmart stores nationwide.

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First Response is new kid on prenatal gummy block

BY Michael Johnsen

EWING TOWNSHIP, N.J. — Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.

(Click here to view the full Category Review.)

The two new vitamin SKUs — First Response Reproductive Health Multivitamin Gummies, as well as Pre-Natal and PostNatal Multivitamin Gummies — began shipping in April for a suggested retail price of $14.99. The supplements were developed in conjunction with C&D’s Vitafusion.

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