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Bolthouse Farms looks to increase snacking on baby carrots

BY Allison Cerra

BAKERSFIELD, Calif. — Bolthouse Farms is tackling junk food with a new campaign for its baby carrots.

In conjunction with the growers alliance A Bunch of Carrot Farmers, Bolthouse Farms kicked off its Eat ‘Em Like Junk Food campaign, which markets the wholesome snack by playfully mocking the marketing of junk food items.

The initial test effort of the campaign was kicked off last September in Syracuse, N.Y., and Cincinnati.

To further extend its campaign, Bolthouse Farms also utilized a football playoff promotion, the company said. As of mid-January, consumers will find football-branded 28.8-oz. bags of baby carrots in Walmart, Meijer, H-E-B, Price Chopper and OK Grocery stores across the country.

 

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PepsiCo appoints new head of Quaker unit

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo has named a new president for its Quaker Foods and Snacks business.

Jose Luis Prado assumed his role this month as the leader of the business unit, responsible for the continued growth of Quaker-branded products globally. He also leads PepsiCo’s global Baking Center of Excellence, which develops and supports baked projects companywide, PepsiCo said.

Prado joined PepsiCo in 1984 and most recently served as president of Gamesa-Quaker Mexico.

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Hawaiian Punch getting a makeover, inside and out

BY Allison Cerra

PLANO, Texas — A Dr Pepper Snapple Group brand is getting refreshed.

The beverage giant is updating its Hawaiian Punch brand by bringing its surfer mascot to the 21st century with a computer-generated design, according to published reports.

And just five years after the 60-year-old brand launched, it has reformulated its Light Hawaiian Punch to include sweetener sucralose, only 10 calories and 100% of the USRDA for vitamin C. The original Hawaiian Punch also will trim down; the beverage will have 25% less calories and contain sucralose.

Hawaiian Punch also will become available in a six-pack of 10-oz. bottles, according to the Wall Street Journal.

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