Bolstering compliance efforts
Kinney Drugs, the New York and Vermont drug store division of KPH Healthcare Services Inc., continues to roll out innovative health programs.
This summer, Kinney partnered with the American Cancer Society and Upstate Cancer Center for a free colorectal cancer screening kit initiative at 77 of its New York locations. Free screening kits were available for customers ages 50 years or older to complete in their own home and mail directly to Upstate Cancer Center.
And last year, Kinney launched EZSync, a tool to synchronize prescription refills. “Compliance is supported by convenience, and it’s easy for people to be noncompliant when their prescriptions are on different schedules and individual refills are scattered throughout the month,” said David Adsit, director of pharmacy services at Kinney Drugs. “With EZSync, our pharmacists can help their patients better manage their medications.”
This new tool complements such existing services as ReadyScripts automatic refills; EZRefill, the mobile, online and phone-in refill service; free prescription delivery; and immunizations.
The chain’s new HeartSmart Club helps patients manage their blood pressure with a Smart Card that stores and tracks blood pressure readings, a Heart Health Report Card and pharmacist consultation, a monthly newsletter with heart healthy tips and recipes, and exclusive savings on heart healthy products.
Kinney also operates a Healthy You Wellness Center at one of its Syracuse locations. Opened in partnership with Pulmonary Health Physicians, PC and Franciscan Companies, the Wellness Center is staffed with specialists from Pulmonary Health Physicians and focuses on disease state management and immediate care for specific health concerns. With Franciscan Companies, Kinney created an Online Home Health Store that offers online shopping and in-home delivery for home medical and respiratory equipment.
Expanding the in-store experience
At more than twice the size of a typical drug store, London Drugs outlets offer shoppers in Canada’s four westernmost provinces one of the trade class’ most extensive selection of products.
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While executives stress that pharmacy is still at the heart of the chain’s business, London Drugs also has established itself as the retailer consumers turn to for such big-ticket items as computers, home entertainment systems and cameras.
Offering such a broad range of merchandise while never losing sight of its roots as a full-service drug store also has helped the company become one of the most highly regarded retailers in all of Canada. Last year, a consumer poll found that the company — which marks its 70th anniversary this year — was the most-trusted brand in British Columbia. Other consumer surveys over the years have put London Drugs at or near the top of Canadians’ favorite places to shop.
Committed to slow and steady growth, the company has been diligent about keeping its store base fresh, periodically remodeling older stores and opening one or two new units a year.
Earlier this year, for example, London Drugs debuted a new outlet in Chilliwack, British Columbia. Expanded from 28,500 sq. ft. to the company’s current prototype of 37,000 sq. ft., the remodeled store includes skylights for increased daylight and the addition of a 244 sq. ft. classroom-style Learning Lab that offers training sessions, clinics, workshops and education seminars on such topics as computers, cameras, nutrition and wellness.
A pharmacy consultation room in the new store allows patients to have one-on-one consultations and medication reviews.
The efforts to enhance its in-store shopping experience also have extended to London Drugs’ online offering. One of the first Canadian drug chains to provide an e-commerce site, London Drugs bolstered its online services last winter when it began offering same-day delivery for customers living in the Greater Vancouver area.
Rolling out diabetes center, app
In line with industry trends, Wakefern’s Shop-Rite continues to sharpen its focus on health and wellness. Among the most recent developments is a Diabetes Center at its Flemington, N.J., location that was developed in collaboration with Johnson & Johnson. The Flemington ShopRite marks the first location to feature the center, but the company plans to implement it in additional stores in the near future.
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With the new Diabetes Center, Wakefern’s ShopRite and J&J are striving to care for the customer as a whole, with a focus on reinforcing all aspects of diabetic care from monitoring and nutrition management to medication, education and total body care, Kimberly Gallene, category manager in HBC, and Natalie Menza, manager of health and wellness at Wakefern, recently told Drug Store News.
Opened on Feb. 25, the Diabetes Center includes more than 100 items across seven categories, including pharmacy. It is strategically located next to the pharmacy and the dietitian’s office so that store health professionals are easily accessible to answer specific questions that customers may have.
In addition to products, the destination delivers education in the form of signage, brochures and an onsite tablet that links directly to the ShopRite.com/diabetes Web page for additional information.
Customers also can benefit from ShopRite’s in-store dietitian’s free services to help manage their dietary restrictions. ShopRite dietitians offer one-on-one consultation, as well as group workshops and seminars on many health-related topics.
In pharmacy, ShopRite is promoting its new pharmacy app to help patients manage their prescriptions through their iPhone, iPad or Android device. The free app enables users to refill prescriptions, view prescription profiles, transfer a prescription, get drug information and find the nearest ShopRite pharmacy.