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BolognaFiere takes closer look at American beauty market with first ‘New York Symposium’

BY Antoinette Alexander

NEW YORK — Cosmopack, a trade fair for the beauty industry’s production chain and part of Cosmoprof Worldwide Bologna, made its New York City debut on Monday at the Trump Soho Hotel as international beauty players analyze the potential for growth in the American market.

The two-day event, dubbed the “Cosmopack New York Symposium,” is a networking and training workshop involving 50 International companies.

“We felt the need to organize this symposium because we strongly believe in the development of the American market for Italian and European firms manufacturing and supply the most advanced technological and creative solutions within the beauty industry for some of the biggest companies worldwide, including a large number of American businesses,” stated Duccio Campagnoli, president of BolognaFiere.

Campagnoli noted that BolognaFiere already has a foothold in the American market with Cosmoprof North America, which it organizes in partnership with the Professional Beauty Association.

“The U.S. market is the third largest in the world after Brazil and China and we think it is important to create a platform for the East Coast, where the biggest American businesses in the sector manufacturer their products,” Campagnoli stated.

One highlight from Monday’s agenda included a panel discussion, called “View From the Top: The Recipe For Success,” which brought together top executives representing five different beauty companies to discuss the role of new unique packaging, formula or delivery systems in the overall strategy and success of a brand.

Panelists included:

  • Robb Akridge, SVP and global GM of Clarisonic
  • Elana Drell Szyfer, CEO of Laura Geller Beauty
  • Jane Iredale, president of Iredale Cosmetics
  • Anastasia Soare, CEO and founder of Anastasia Beverly Hills
  • Kyan Feyzgiu, GM of Gotha Cosmetics

When asked to share key points on achieving success within the industry, Szyfer said, “[Laura Geller] found a product, a technology of baked powder, foundation, color correcting that didn’t look like anything else out there. She understood what it did for her clients and she was going to tell that story on TV and anywhere that she could. I think the message and the lesson is that sometimes things that are very new and very differentiated really can break apart and then set a course for an entire industry.”

Added Iredale, “We are 20 years old this year. We started with a company of one. I think what got us through, and believe me when I tell you that no one was buying our products in the beginning because of the packaging because it looked terrible, but I had a strong, strong belief in what was inside the packaging. That authenticity created a message around the brand that really connected with the consumer. … That would be my message is that authenticity trumps almost everything.”

Wrapping up the discussion, panelists were asked to impart one piece of wisdom to which Feyzgiu said, “I would definitely say to globalize more. Italy has a big problem in opening up to foreign employees. They like Italian employees. … So open your doors to foreign employees as they will bring a lot of assets. They will help you enter the U.S. market. … Second, lower the average age by betting on talent. Give the younger people a chance.”

 

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Church & Dwight purchases brands from Lil’ Drug Store Products

BY DSN STAFF

EWING TOWNSHIP, N.J. — Church & Dwight Co. announced that they have purchased a number of brands from Lil' Drug Store Products, which include RepHresh, Replens, Pre-Seed, Wellgate and Legatrin PM. The acquisition closed Sept. 19.
 
The company said it will be working to ensure a seamless transition over the next few months. For the time being, all order, shipping and invoice payment processes remain unchanged. A full transition plan is expected in November, including specific dates regarding shipping and invoicing from the Church & Dwight system. 
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Survey: Halloween-related spending to exceed $11 billion

BY Marianne Wilson

NEW YORK — Nearly three-quarters (74%) of U.S. households plan to spend money on Halloween-related items, according to the International Council of Shopping Centers Halloween Consumer Spending Survey. The total for Halloween-related spending is expected to be approximately $11.3 billion in 2014.
 
Excluding households that don’t plan to spend anything on Halloween, the average household plans to spend $125 this year on candy, costumes, decorations or other Halloween-related items. Eight-out-of-10 households plan to spend the same or more on Halloween compared to last year, with
 
Similar to ICSC’s back-to-school shopping survey, the Halloween survey indicates that sales and promotions will be the biggest factor in the decision to shop at a particular location for Halloween-related items. When asked what influences them the most when choosing a store for Halloween, 64% of consumers said sales or the lowest price, 31% said the ability to physically see, touch or try on the merchandise and 29% said convenience/one-stop shopping/good parking.
 
The focus on price, along with an interest in one-stop shopping, could account for discount stores claiming the top spot this Halloween: 34% of spending will take place at discount stores; behind discounters, supermarkets are expected to grab 18% of purchases; followed by clothing and costume stores (13%); drugstore chains (11%); and wholesale clubs (9%).
 
Overall, according to the survey, more than 90% of households will select brick-and-mortar retail stores as the preferred venue for Halloween shopping, and online is expected to see a 7% share of purchases.
 
Researching and planning ahead online before buying in-store continues to be an integral part of the shopping experience this fall, with 41% of households planning to participate in ‘webrooming’ – researching online before purchasing Halloween-related items in physical stores.
 
In addition to being a significant shopping destination for Halloween-related items, shopping centers and malls continue to evolve into community hubs. Out of the parents planning to take their children trick-or-treating this year, 17% will participate in a Halloween event sponsored by a mall or shopping center in 2014, in addition to more traditional neighborhood trick-or-treating and school events. The top costume for boys this year will be a superhero and the top costume for girls in 2014 will be a princess.
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