Boldface Group names CEO
SANTA MONICA, Calif. — Celebrity beauty licensing company Boldface Group has named former Smashbox executive John LaBonty as president and CEO.
LaBonty served as VP, GM of international for Smashbox. LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands (i.e., Tampax tampons). He has led multiple sales, marketing and general management organizations with both companies within North America and internationally. In addition to his extensive consumer experience, LaBonty was the VP sales and distribution for Citigroup’s Latin America consumer division.
"We could not be more thrilled with the addition of Mr. LaBonty to lead the company. We are honored that Mr. LaBonty will be taking the helm and bringing the company vision to life," stated Nicole Ostoya, the current CEO, who will transition to co-founder and chief marketing officer of Boldface. "He brings excellent leadership, operational and financial expertise combined with significant international experience. A force to be reckoned with."
"I am delighted to have the opportunity to join Boldface Group and to assist Nicole and Robin in their vision to create the world’s leading branding and licensing company. I am impressed with what they have created, and am confident that we can bring their vision to reality," LaBonty stated.
Boldface ended its last quarter Dec. 31, 2013 with gross revenues of $2 million, a 27% increase over the prior quarter. The company sells cosmetics and beauty products under the Kardashian Beauty brand, and will sell fragrance products by Mario Lopez and beauty and personal care products by Uglydoll.
Aveeno, brand ambassador Jennifer Aniston debut video series
SKILLMAN, N.J. — The Aveeno brand has debuted "The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one’s natural beauty. The first digital short is narrated by brand ambassador Jennifer Aniston and highlights the farm-to-formulation journey of the Aveeno brand’s first Active Naturals ingredient — oat.
In a series of four videos, viewers are introduced to oat farmers who have harvested their fields for generations. The videos then trace the oat’s transformation from these local grain farms to the Aveeno laboratory where scientists unlock the ingredient’s natural ability to soothe, moisturize and protect.
Click here to view the video playlist, including a Spanish adaptation.
Topps expands line of MLB-themed Ring Pops
NEW YORK — Bazooka Candy Brands, a division of the Topps Co., announced the expansion of the Major League Baseball branded Ring Pops to new teams this March. The candies will be expanding to additional teams, including the Philadelphia Phillies, Chicago Cubs, Cincinnati Reds and the Boston Red Sox.
The branded Ring Pop candies are packaged in wrappers featuring each team’s logos, with flavors corresponding to the team colors, the company said.
“Building on the success of our 2013 Yankees Program, we are thrilled to grow the program with MLB so that other baseball fans can join in the sweet and tasty fun,” said Anthony Trani, VP marketing at Bazooka Candy Brands.
The MLB candies will be sold individually, with an average suggested retail price of $0.99 to $1.59 at Kroger, Shop Rite and A&P, as well as other major grocery stores and retailers.