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Bold colors pop, while gloss declines

BY Antoinette Alexander

With beauty mavens still embracing the bold lip trend, the lip gloss segment has lost some of its shine, as sales experienced a double-digit decline.

(For the full report, including charts, click here.)

According to the latest data available from IRI, the overall lip category dipped nearly 2% during the 52 weeks ended June 15 at U.S. multi-outlets. While sales of lipstick rose nearly 4%, sales of lip gloss during the same period declined nearly 15%. Lip treatments, on the other hand, took the biggest hit, dropping about 49% during the 52-week period at U.S. multi-outlets.

However, manufacturers are not resting on their laurels. Looking to jazz up the segment, they are looking to appeal to specific consumer groups, such as tweens and teens; are creating fun, unique flavors; and are infusing ultra-moisturizing ingredients like shea butter; vitamins A, C and E; and adding SPF to help protect lips.

Beauty companies also are increasingly kissing those traditional lip gloss tubes goodbye to bring renewed energy to the category through innovative packaging to help the product jump from the shelf.

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Sally Hansen gel uses natural light

BY Antoinette Alexander

Coty’s Sally Hansen brand is looking to revolutionize the at-home gel manicure segment with its new Miracle Gel.

(For the full report, including charts, click here.)

The new gel color system features natural light-curing technology, so no UV/LED light is required.

How to use: Apply two coats of Miracle Gel color and activate curing with one coat of Miracle Gel Top Coat. It promises to provide up to 14 days of color and shine. The formula also offers easy, soak-free removal.

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SensatioNail combines gel, polish

BY Antoinette Alexander

“Fusing” together gel and nail polish — literally — is SensatioNail Fuse, which was launched earlier this year by Pacific World.

(For the full report, including charts, click here.)

Positioned as the next generation in nail color, the gelnamel delivers one coat coverage and anti-chip technology.

Fuse Gelnamel launched with six starter kits that each contain the Fuse LED lamp, one Gelnamel shade, cleanser, manicure stick and nail buffer. The collection also includes 12 different shades, including a shimmery silver dubbed Lights, Camera, Re-action and a vibrant purple called E-motion.

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