News

Bold colors lead to big gains for lip cosmetics category

BY Ryan Chavis

CHICAGO — The lip cosmetics segment experienced a rise of almost 9% between 2012 and 2014, with sales slated to reach the $1.4 billion mark this year, according to new research from Mintel. The segment previously experienced a 2% decline from 2011 to 2013.

Lip cosmetics currently is the strongest segment when it comes to growth, compared with 6.4% growth for facial cosmetics and 4.2% gains for eye makesup during the same time period.

Bold lip colors continue to be an on-point trend, Mintel reported, with 32% of lip product users ages 18 years to 24 years seeking vivid lip colors, compared with less than 20% of respondents older than 25 years of age. The trendy and cyclical nature of this category makes lip makeup a "must have" product for many women.

“Lip cosmetics has the highest overall reported use among color cosmetics. Lip balm, lipstick and lip gloss all have similar rates of penetration, suggesting that many women rely on a suite of lip products depending on the occasion or desired look,” says Shannon Romanowski, beauty and personal care analyst at Mintel. “The addition of skin care benefits including moisturizing and softening also provide some added functional benefits. Sales of lip products are on the rise, as more women may be returning to the segment.”

Mintel's research also indicated that although color cosmetics users tend to rely on mass brands, many are willing to turn to prestige brands for facial cosmetics: 44% of highlighter/illuminator users purchase from a prestige brand, compared with 24% of lip gloss users who go the prestige route. According to Romanowski, facial cosmetics are deemed "higher-risk purchases," and many women rely on in-store samples and consultants to help lead the way.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

FDA approves Mylan’s Precedex generic

BY David Salazar

PITTSBURGH — The Food and Drug Administration has approved Mylan Institutional’s application for its dexmedetomidine hydrochloride injection, the company announced Tuesday. The intravenous sedative is a generic version of Precedex, which is manufactured by Hospira. 

“Mylan's launch of a therapeutically equivalent version of Precedex Injection … represents an important addition to Mylan's injectables portfolio and growing line of products in the anesthesia and pain management category,” Mylan CEO Heather Bresch said. “As we continue to bring a high-quality, reliable supply of injectable products to the U.S. market, Mylan looks forward to delivering on its promise of providing quality medicine and service excellence in the increasingly important institutional space."

The company began shipping the single-dose vials immediately. According to IMS Health, the injection’s sales were at about $156 million by the end of June. Mylan currently has almost 300 Abbreviated New Drug Applications before the FDA for generic products. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

DripDrop expands distribution

BY Michael Johnsen

SAN FRANCISCO — DripDrop, a medical-grade hydration solution, is now available at Walgreens stores nationwide and on Walgreens.com, the company announced Tuesday. 
 
"Walgreens pharmacists were big believers in DripDrop from the very beginning, when we were working out of my clinic in San Francisco and the pharmacist downstairs began recommending it to her patients," said Eduardo Dolhun, founder and chief medical officer of DripDrop. "Three-quarters of Americans suffer from some form of dehydration on a daily basis, and its impact on health and wellbeing is far-reaching. With DripDrop now available at Walgreens, consumers can treat dehydration at home, possibly avoiding an unexpected visit to the doctor or hospital for IV therapy."
 
Dolhun developed DripDrop after he witnessed the efficacy of oral rehydration solutions during humanitarian efforts abroad. Before DripDrop, medical grade hydration solutions either tasted terrible or required intravenous delivery. DripDrop's precise ratio of ingredients meets the international health community's standards to treat and prevent dehydration, while maintaining a taste profile similar to a sports drink. It has 25% more electrolytes than pediatric alternatives, and no artificial colors, flavors or preservatives.
 
Safe to drink at home everyday and powerful enough to treat dehydration in a hospital setting, DripDrop comes in powdered packets that are mixed with water. Each box of DripDrop contains eight packets; each packet makes an 8-oz. serving. DripDrop retails for $9.99.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?