Boiron: Room for growth in homeopathic medicines sales
ANAHEIM, Calif. — According to a study presented Friday at the Natural Products Expo West, Boiron has found there is substantial opportunity for growth in the retail sales of homeopathic medicines with notable interest among consumers in trying homeopathic medicines.
Nearly half of all consumers have used a natural or alternative medicine successfully in the past, and there is strong consumer desire to minimize their usage of traditional over-the-counter medications because of safety and purity concerns.
Overall, 8-out-of-10 consumers are interested in using natural products.
The survey found that 79% of consumers are attempting to limit their overall usage of traditional OTC medicines. While they believe in the efficacy of OTCs, they feel these products aren’t “good” for them, especially when used frequently. Coming off the heels of numerous product recalls, a sizable number of shoppers cited purity and lack of irritants (64%) to be important factors when choosing OTC products, Boiron reported.
The study also uncovered increasing familiarity with homeopathic medicines. Six-out-of-10 of the shoppers surveyed were familiar with these natural OTCs, a jump of 50% from the previous study.
Approximately 9-in-10 shoppers have at least heard of homeopathy. Personal networks, such as family, friends or colleagues, were the most common triggers for starting to use homeopathic medicines. However, not knowing enough about homeopathic medicines continues to be a key barrier to usage (42% to 52% in various product categories). When these same shoppers were made aware of the benefits of homeopathic medicine, such as them being safe and having no side effects or drug interactions, up to 49% said they would be interested in trying them.
The study is the second phase of a multiyear study conducted by the Hartman Group on behalf of Boiron. The Hartman Group contacted 2,055 women between the ages of 25 and 70 years online in January.
Life…Supplemented introduces spring cleaning wellness plan
WASHINGTON — The Council for Responsible Nutrition’s consumer wellness campaign “Life…supplemented” on Wednesday encouraged people to think about spring as the perfect opportunity to get back on track and return to healthy lifestyle habits with three quick-and-easy tips to help with a wellness “spring cleaning.”
“Spring cleaning isn’t just about vacuuming, nor should it be a chore,” stated Life…supplemented consultant Cheryl Forberg, who also is a nutritionist for NBC’s “The Biggest Loser." “Cleaning up your act when it comes to wellness is a recipe for good health.”
The three tips are:
Freshen up your diet: Studies show that Americans aren’t consuming enough fruits and vegetables. A recent Life…supplemented consumer study found that only 32% of American adults claimed, “I love vegetables and easily eat two cups each day,” and just 27% said, “I eat at least two pieces (or cups) of fruit each day.” Forberg suggested aiming for a minimum of four cups of fruits and vegetables daily, and favoring non-dried fruits and non-starchy vegetables. “Rid your fridge of the few forbidden foods that have found their way back into your kitchen,” she advised;
Take inventory of your kitchen cabinets: Be proactive and check expiration dates on multivitamins and other dietary supplements. While supplements are not required by law to list expiration dates, most companies do so to ensure that consumers take them before the ingredients lose their full potency; and
Say “hello again” to Mother Nature: As temperatures warm up across the country, take the time to enjoy the scenery. Jogging, power walking and cycling are great cardio exercises and good ways to begin getting in shape for the summer.
ScarAway teams up with McKesson, Cardinal Health
GUILFORD, Conn. — ScarAway announced that two drug wholesalers now will carry its over-the-counter scar care products.
Through McKesson’s and Cardinal Health’s distribution, the scar care products will be available through independent pharmacies and regional chains across the country, expanding ScarAway’s overall market reach. ScarAway also is introducing its scar diminishing serum, which combines scar treatment therapies silicone and massage in a pen — an ideal format for hard-to-treat or exposed areas, the company said.
“In only our first year, we have grown tremendously, having established ourselves in Walgreens, Duane Reade, Albertsons and Kroger, as well as online at Drugstore.com and Amazon.com," said Jessica Rowen, ScarAway founder and president. "In year two, thanks to this exciting new partnership with the most respected drug wholesalers in the world, we look forward to extending the ScarAway brand to an even wider audience through independent pharmacies and regional chains.”