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Boiron benefits Vitamin Angel for second year

BY Michael Johnsen

NEWTON SQUARE, Pa. — Boiron USA will be partnering with Vitamin Angels, a global nonprofit organization working to reduce child mortality by connecting infants and children under 5 years with vital nutrients for the second consecutive year, the homeopathic medicine manufacturer announced Friday.

Beginning in September for a limited time, Boiron will donate a percentage of sales to Vitamin Angels from boxes of Oscillococcinum packed in a specially marked custom display. The proceeds from each purchased box of Oscillo are enough to provide one child with vitamin A for one year.

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Nutrition 21 files for Chapter 11

BY Michael Johnsen

PURCHASE, N.Y. — Nutrition 21 on Friday announced that it has filed a voluntary petition for relief under Chapter 11 of the U.S. Bankruptcy Code.

The company does not have sufficient cash to meet a required redemption of its Series J 8% Convertible Preferred Stock on Sept. 11, 2011, for $17.8 million.

Nutrition 21 plans on selling all, or substantially all, of its assets. During the pendency of Nutrition 21’s Chapter 11 proceedings, the company will remain in possession of its assets and will continue to operate its business.

Nutrition 21 in January sold substantially all of the assets of its direct response and retail businesses to Nature’s Products, based in Sunrise, Fla. The purchase price was approximately $3.2 million plus the assumption of designated liabilities.

“We entered into this transaction to focus our limited financial resources on our profitable ingredients business,” stated Michael Zeher, Nutrition 21 president and CEO, at the time of the January sale.

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Huggies moves on from jeans, rocks camouflage

BY Allison Cerra

DALLAS — Kimberly-Clark is continuing to revolutionize its Huggies brand with a limited-edition diaper that touts a camouflage style.

New limited-edition Huggies Little Movers camo diapers, exclusively available at Walmart, are shaped to fit like the traditional Huggies Little Movers diapers. What’s more, the brand also has introduced limited-edition Huggies camo wipes that feature camo-inspired packaging. As part of the launch, Huggies said its Every Little Bottom program will help diaper a baby in need by donating to Operation Homefront, which provides emergency assistance to the families of service members and wounded warriors. In 2011, Huggies Every Little Bottom will donate up to 500,000 diapers to military families.

"Huggies Camo Diapers are shaped to fit like classic Huggies Little Movers Diapers and combine a fashionable camouflage design with the proven performance of the Huggies brand," said Erik Seidel, Huggies brand VP. "We are proud to partner with Walmart to introduce Huggies Camo Diapers and to join with Operation Homefront to support service men and women and their loved ones."

Last year, Huggies introduced limited-edition jean diapers for its Little Movers line. The jean diapers returned to store shelves this past spring.

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