HEALTH

Boehringer Ingelheim launches Dulcolax for women

BY Michael Johnsen

RIDGEFIELD, Conn. — Boehringer Ingelheim last week announced the launch of Dulcolax Laxative Tablets for Women — tablets that are "comfort-coated" to protect a woman’s stomach so the active ingredient, bisacodyl, is released only in the large intestine — to correspond with National Women’s Health Week.

According to a new national survey sponsored BI, constipation ranks as one of the top women’s health issues that women are least likely to discuss. “National Women’s Health Week is the perfect opportunity for women to take charge of their health needs, including that unmentionable ‘c-word’ — constipation,” stated Jennifer Wider, medical adviser for Cosmopolitan magazine and the Society for Women’s Health Research. “Women are significantly more likely to suffer from constipation than men, but preventing and treating constipation is almost always simple if you address it like any other health problem.”
 
Additional national constipation survey findings show that:

  • Constipation and sex are statistically tied as the most uncomfortable topics for women to discuss (29% and 30%, respectively);

  • 37% of women say they don’t talk about constipation with anyone;

  • 34% of women confide in other women, compared to only 25% who confide in men; and

  • Only fertility (53%) and fibromyalgia (44%) rank higher than constipation (41%) for the least heard about or talked about women’s health issue.

Dulcolax for Women is available in 25-count packs at local retailers nationwide. Women who are pregnant or breast-feeding should always ask their healthcare provider before taking Dulcolax Laxative Tablets. Recent clinical research that studied 10 mg of Dulcolax (two tablets) showed that bisacodyl is not excreted in breastmilk, the company said.


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FITT Highway Products launches energy shot line in Calif., Nevada convenience stores

BY Michael Johnsen

MISSION VIEJO, Calif. — FITT Highway Products on Tuesday announced the initial launch of its F.I.T.T. Energy products — three 2-oz. energy shots — through convenience stores in California and Nevada.

The energy shots, which are named F.I.T.T. Energy For Life, F.I.T.T. Extreme Energy For Life and F.I.T.T. Rx Energy For Life, are formulated with L-arginine and resveratrol. According to the company, the energy shots were tested in a double-blind crossover medical study and were found to not increase diastolic or systolic blood pressure more than diluted fruit juice.


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Shamrock Farms expands line of milk-based sports nutrition beverages

BY Michael Johnsen

PHOENIX — Shamrock Farms on Monday announced the launch of Rockin’ Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

Rockin’ Refuel has teamed with Peyton Hillis, the National Football League Kansas City Chiefs running back, to help launch Muscle Builder. Hillis will be featured in the national print and online ads, the company said. "I am a big believer in Rockin’ Refuel for the awesome taste and extra protein I need for my workouts," Hillis said. "I am excited the new Muscle Builder is coming just as my off-season training kicks in and it’s the key time of year to build up my muscle strength."

Rockin’ Refuel worked with GNC to develop the new product to better meet the needs of consumers looking to build and maintain healthy muscles, the company said. "Only Muscle Builder removes the carbs but keeps the great taste of real milk," Shamrock Farms director of marketing Sandy Kelly said. "GNC wanted to provide a more natural protein option that milk brings, so we worked together to develop this new way to get that essential muscle-boost without a lot of carbs or sugar."

The new Muscle Builder product is the latest addition to the Rockin’ Refuel line that includes Rockin’ Refuel Intense Recovery. The Intense Recovery product is real low-fat milk and has a 2:1 carb-to-protein ratio that is optimal for muscle recovery. Intense Recovery also provides 20 grams of protein, electrolytes and nine essential nutrients only found in 100% real low-fat milk, including calcium, magnesium, phosphorus and vitamin D.

New this summer, a no sugar added Rockin’ Refuel Muscle Recovery product will hit store shelves, made with real low-fat chocolate milk and offering the same 2:1 carb-to-protein ratio, but with 50% less sugar and 20% less calories than Intense Recovery.

Muscle Builder will be available in 11-oz. four-packs and single units at select GNC stores and at GNC.com starting in May, 2012. All Rockin’ Refuel products, including Muscle Builder, Intense Recovery and Muscle Recovery are available in 12-oz. bottles at select retailers nationwide.


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