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Boca rolls out new protein-packed line

BY Ryan Chavis

MADISON, Wis. — Boca, a brand from Kraft Foods Group, earlier this week debuted Boca Essentials, a line of vegetable- and grain-based patties that promises to deliver “complete protein” for consumers opting for meatless meals.
 
To meet consumer demand for bold flavors, the brand is offering three varieties that take inspiration from classic dishes:
 
  • Breakfast Scramble with potatoes, scrambled eggs and vegetables;
  • Roasted Vegetables and Red Quinoa with brown rice; and
  • Chile Relleno with green chile peppers, black beans and brown rice.
"This new Boca Essentials line fills a need for vegetable- and grain-based meal components that also offer the protein a body needs for a balanced diet," said Zach Meyers, brand manager of Boca. "With complete protein in each variety of Boca Essentials, we think this innovation from a brand that consumers know and trust will excite both longtime Boca fans and those enjoying their first bites of Boca."
 
Boca Essentials are available at select retailers nationwide. A 10-oz. pack contains four patties and is priced at $4.29. 
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Heinz, Kraft Foods will merge

BY Ryan Chavis

 

PITTSBURGH and NORTHFIELD, Ill. — H.J. Heinz Co. and Kraft Foods Group on Wednesday announced that the two entities will merge to create The Kraft Heinz Company, which will result in the third largest food-and-beverage company in North America, the companies said. 
 
Together, the newly formed company will have eight $1+ billion brands and five brands in the range of $500 million and $1 billion. 
 
"By bringing together these two iconic companies through this transaction, we are creating a strong platform for both U.S. and international growth,” said Alex Behring, chairman of Heinz and the managing partner at 3G Capital. “Our combined brands and businesses mean increased scale and relevance both in the U.S. and internationally. We have the utmost respect for the Kraft business and its employees, and greatly look forward to working together as we integrate the two companies."
 
Kraft chairman and CEO John Cahill reiterated the significant business opportunities that will arise as a result of the merger. "This combination offers significant cash value to our shareholders and the opportunity to be investors in a company very well positioned for growth, especially outside the United States, as we bring Kraft's iconic brands to international markets,” he said. 
 
Once the transaction closes, Alex Behring will become the chairman of The Kraft Heinz Co.. John Cahill will become vice chairman and chair of a newly formed operations and strategy committee of the board of directors. The board of directors of the combined entity will be comprised of five members appointed by the current Kraft board, as well as the current Heinz Board. 
 
According to a statement, Kraft shareholders will own a 49% stake in the newly formed company; current Heinz shareholders will own 51% on a fully diluted basis. Kraft shareholders will receive stock and a special cash dividend of $16.50 per share. 
 
The Kraft Heinz Co. will be co-headquartered in Pittsburgh and the Chicago area, according to the companies. 
 

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Cascade Ice debuts latest beverage flavor

BY Ryan Chavis

 

SEATTLE — Cascade Ice, a brand from Unique Beverage Co., debuted the latest flavor in its 21-flavor portfolio. The company invited the public to vote via Facebook to determine which variety would grace store shelves, with Strawberry Orange Mango taking top honors. 
 
"Cascade Ice's Orange Mango and strawberry-infused flavors have been top-sellers for years. Combining them proved to be a tasty no-brainer for our fan base," said Mike Broadwell, president and CEO of Unique Beverage Co. "We've always been known for creating new & unique flavors. In fact, we were the first sparkling water to introduce popular flavors like Strawberry Lemonade, Coconut, Blueberry Watermelon, McIntosh Apple, among many others and will continue to come up with new flavors for the enjoyment of our fans." 
 
Consumers can visit CascadeIceWater.com for glimpse of the entire range of flavors as well as a complete list of availability by state. According to the brand, consumers can also head to Facebook and Twitter for the chance to win free samples. 

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