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Blue paper explores pros and cons behind gamification

BY Michael Johnsen

MANCHESTER, England — 4imprint on Friday posted a blue paper on gaming called "Using Gamification to Improve Engagement." 

The popularity of gamification as a business strategy continues, noted the promotional products retailer. With organizations continuously striving to find new ways to engage and capture the imagination of both their customers and employees, gamification is providing answers.

“Perhaps part of the reason gamification is growing in popularity is because it can be adopted by any company regardless of their size or sector,” stated Cheryl Jackson Leafield, marketing manager of 4imprint UK and Ireland. “When it comes to innovation and engagement, it leads to savings and opportunities. In other words, it’s more than just a fun thing to do, it’s a cost effective strategy.”

The paper takes the reader through the basic concept and terms used (in gamification strategies) and highlights companies that have had success. Conversely, gamification is not without its critics, and 4imprint provides six key points that need careful consideration before such a strategy is employed. 4imprint also considers the opinion that gamification is perhaps unsustainable for the long-term.

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McKesson moves to buy out remaining shares of Celesio

BY Michael Johnsen

SAN FRANCISCO  — McKesson on Friday announced that the wholesaler has launched a voluntary public takeover offer for the remaining outstanding shares of Celesio through its indirect wholly-owned subsidiary Dragonfly. 

There are no closing conditions in relation to the takeover offer. McKesson currently exceeds 75% ownership of Celesio shares on a fully diluted basis.

The publication of the offer document for the takeover offer has been approved by the Bundesanstalt für Finanzdienstleistungsaufsicht and is now available on GlobalHealthcareLeader.com in German and in an English translation. 

Celesio shareholders can now accept the takeover offer and tender their shares in Celesio at the offer price of €23.50 per share ($32.45 per share). The initial acceptance period will end on April 2, 6 p.m. EST and will be followed by an additional two-week acceptance period following the publication of the results of takeover offer.

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Roundy’s sees net sales increase 2% for Q4

BY Ryan Chavis

MILWAUKEE — Roundy’s earlier this week reported financial results for fourth-quarter and full year ended Dec. 28, 2013.

For fourth-quarter 2013, the grocer saw a net sales increase of 2% to $1,001.9 million, with net income at $8.7 million, or $0.19 diluted net earnings per common share. For the full year 2013, the company saw net sales increase by 1.5% to $3,949.9 million. Net income was $34.5 million, or $0.76 diluted net earnings per common share.

“We continued to experience an improvement in our sales cadence across our core markets which helped us begin to generate a slight increase in a number of key metrics versus the prior year,” said Robert A. Mariano, chairman, president and CEO of Roundy’s. “While we still have important challenges to overcome in our core markets, we believe the investments we made in 2013 and continue to make in 2014 are beginning to resonate with our customers.”

 

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