Bloomberg: Organic Gatorade is here
PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture. According to Bloomberg, the company is now selling strawberry, lemon and mixed berry G Organic in Kroger supermarkets and plans to expand the rollout to other retailers over the next few weeks. The suggested retail price for the new drinks is $1.69 for a 16.9-ounce bottle. (Bloomberg)
Meijer is bringing 24-hour grocery delivery to Michigan
GRAND RAPIDS, Mich. — Meijer is working with Shipt to launch home grocery delivery service in Detroit and southeastern Michigan.
Because most Meijer stores are open 24 hours a day, Shipt deliveries will be available at some Meijer locations 24 hours a day, seven days a week with the exception of certain holidays once the service launches in the Detroit area.
Beginning Sept. 15, shoppers will be able to use the Shipt smartphone app to shop 55,000 items from one of 25 Detroit-area Meijer stores offering the service and choose a one-hour delivery window that is most convenient for them, 24 hours a day, seven days a week. The new service is part of an agreement between the Grand Rapids, Mich.-based retailer and Shipt.
"This is yet one more option to make shopping at Meijer easier for our customers," said Michael Ross, vice president of Digital Shopping and Customer Marketing. "We believe our relationship with Shipt will provide many of our customers an all-encompassing service that will save them time and add a new convenience when shopping at Meijer."
Shipt's grocery delivery service is membership-based, with either annual or monthly options. For $99 a year, Shipt members receive unlimited free grocery deliveries on all orders over $35. Customers who subscribe to Shipt prior to launch date will also receive $25 off their first delivery.
After signing up for Shipt, members can shop a large selection of Meijer groceries and everyday essentials, including baby, health and beauty products. They can also note any preferences, choose a preferred delivery window and pay for their order. A Shipt shopper will hand pick their items and deliver them in as little as one hour after the order is placed.
Leading up to the launch, Shipt will build a network of hundreds of shoppers and identify opportunities to support community organizations throughout the Detroit area.
"The Meijer commitment to quality food, excellent customer service, and dedication to the communities they serve is what makes them an ideal partner," said Bill Smith, founder and CEO of Shipt. "Through our relationship with Meijer, we will make life easier for busy individuals and families, and also create jobs in the Detroit area."
Exotic fruit juice line launching in U.S.
RAMSEY, N.J. — A leading beverage brand in Europe and the Middle East is launching a no sugar added line of its exotic juice beverages in the United States.
Rubicon Exotic Juices says its beverages are crafted from fruits sourced from all over the world, specifically Ecuador, India, South America, Taiwan, Turkey, and Vietnam. Each serving of juice contains 100% of the Daily Value of vitamin C.
The no sugar added line highlights the brand’s message of “Making Life More Exotic” by offering six of its iconic flavors: Mango, Lychee, Guava, Guanabana (Soursop), Pomegranate, and Passion Fruit.
“The Rubicon team is excited to launch our No Sugar Added line in the United States with no artificial preservatives, colorings, or sweeteners,” said Bill Sipper, managing partner at Cascadia Managing Brands. “We are always looking for new ways to address consumer preferences and demands. The No Sugar Added line provides consumers with exciting juice flavor options sweetened only by the natural sweetness of the fruit itself.”
Rubicon Exotic Juice beverages will initially be available at retailers in the New York City area.