BEAUTY CARE

Blistex launches Deep Renewal anti-aging treatment for lips

BY Michael Johnsen

OAK BROOK, Ill. Blistex on Tuesday announced the introduction of Deep Renewal, a clinically-proven anti-aging product that reduces deep and fine lines on lips. The product is currently available nationwide with a suggested retail price of $2.79.

Blistex Deep Renewal contains some of the advanced ingredients and protectants found in many specialty and high-end anti-aging products, the company stated, at a less expensive pricepoint.

In the course of a full, independent, clinical trial, clinicians and test participants confirmed Blistex Deep Renewal delivered significant visual improvement in lip features such as luster, suppleness and radiance within two hours after an initial application. Over the course of four weeks, visual reports and lip molds confirmed a reduction in the number and depth of lines and wrinkles.

“Blistex Deep Renewal actually erases some of the tell-tale signs of aging without requiring an invasive procedure,” Charles Zugerman, associate professor of dermatology at Northwestern University Medical School, said. “With regular application of Blistex Deep Renewal, lips have a more youthful appearance.”

Blistex Deep Renewal’s list of ingredients include:

• Hyaluronic spheres—a relatively new technology that helps improve skin condition and gives lips a fuller appearance;

• Coenzyme Q-10, a moisturizer; and

• Light refractors, which contribute to improving lips’ luster and youthfulness by defusing light.

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P&G supports online store for Braun, Gillette, Oral-B and more personal care brands

BY Antoinette Alexander

CINCINNATI Procter & Gamble is supporting www.theEssentials.com, the exclusive online store for several of P&G’s brands including Braun, Gillette and Oral-B.

The site is being operated by an independent entity and is not operated by P&G.

Company spokesman Paul Fox told the Financial Times, “We treat them like any other retailer as they buy product directly from us.”

Categories on the site include baby care, health and beauty, oral care, shaving, and health and wellness.

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Helen of Troy acquires Ogilvie hair business from Ascendia Brands

BY Antoinette Alexander

EL PASO, Texas Personal care company Helen of Troy has acquired the worldwide rights and trademarks to the Ogilvie brand of at-home salon hair permanent and straightening products from bankrupt Ascendia Brands.

According to published reports, Helen of Troy paid about $4.7 million for Ogilvie.

“We believe we will be able to integrate Ogilvie into our Idelle division of skin and hair care products in a timely manner. We believe that Ogilvie will generate approximately $10 million in sales on an annualized basis and expect the acquisition to be accretive during our fourth quarter ending Feb. 28, 2009,” Gerald J. Rubin, chairman, chief executive officer and president of Helen of Troy said.

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