Bliss revamps, debuts new designs and formulations
Bliss, a skin wellness brand that considers itself a purveyor of happiness, is relaunching its entire line of products. The Los Angeles-based company will debut fresh new designs and 39 innovative formulations at lower price points.
“We did some self-reflection and took a deep look at our products — what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products — a combination of upgraded cult favorites and brand new, on-trend innovations,” CEO Meri Baregamian said. “We’ve always known that the key to unlocking outer beauty is inner joy. So, we’ve listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford.”
Bliss’ full product collection is 100% cruelty-free and made without parabens, phthalates, SLS, SLES and other chemicals. The brand’s new launch will include such favorites as the lemon and sage body butter, triple oxygen mask, fab foaming cleanser, and new spa-powered masks. Also new to the lineup will be a patrol clay soufflé mask, mighty marshmallow mask and makeup melt gentle jelly cleanser.
“We know the importance to our consumer of how the product is made and what’s in it. Nearly half of our products are now manufactured using solar power and we are constantly exploring how to build a more sustainable, good-for-you product, leveraging new ways to formulate and produce the highest quality products and packaging in more environmentally conscious ways,” Baregamian said. “Bliss has also adopted a modernized look and feel with more cohesive and streamlined packaging, which will make it easier for the shopper to navigate. Our pipeline is aggressive; we have over 100 amazing, experiential formulations in the works and are adding more every month based on the latest innovations.”
Beginning in March, Bliss products will be available in 2,900 locations across the nation, including Target and Ulta Beauty, with price points ranging from $10 to $30.
Cosmoprof North America previews beauty trends on the rise
Cosmoprof North America, or the CPNA, hosted a sneak peek of the latest trends at the Ron Robinson Flagship Store in Santa Monica, Calif., to showcase newly discovered trends at the company’s previously held global events in Bologna, Hong Kong and Las Vegas.
This latest event allowed attendees to hear from tastemakers and trendsetters through a panel discussion, which was hosted by Daniela Ciocan, the marketing director of CPNA. Also in attendance, as panelists were Ron Robinson of Ron Robinson Stores, Andy Howell of MatchCo and Arthur Chipman of LA Fashion Week. Each of the speakers shared insights on trends vs. fads and how trends eventually take a life of their own and become part of the culture.
“Cosmoprof is the only beauty platform that offers a truly global showcase to the industry, spotlighting beauty trends and innovation from around the world” Daniela Ciocan, marketing director of CPNA and panel moderator, said. “I was very excited to showcase several trend directional products and be able to round out the experience with incredible insights from these distinguished gentlemen who provided a unique and well-rounded perspective from across different fields.”
Several brands from each of Cosmoprof’s events were also featured, highlight the girl power, sustainability, portability, cooling, edibles, and marriage of beauty and technology trends.
The companies that participated in the event were:
Companies participating in this event included:
- Cosmoprof Bologna 2018:
1. Gellé Frères | France | Trend: Girl Power | gellefreres
2. Skin Regimen | Italy | Trend: Anti-Pollution | skinregimen.com
3. Snowcrystal | Sweden | Trend: Sustainability | snowcrystalsweden.com
4. Teaology | Italy | Trend: Edible | teaologyskincare.com
- Cosmoprof North America 2017:
1. Aria Beauty | USA | Trend: Mood | ariabeauty.com
2. Glycelene | USA | Trend: Cooling | glycelene.com
3. LeChat | USA | Trend: Mood Inspired | lechatnails.com
4. Lisse | USA | Trend: Cooling | lisseskinhealer.com
5. Spynx | USA | Trend: Portability | shopsphynx.com
6. Supermood | Finland | Trend: Sleep | supermood
- Cosmoprof Asia 2017:
1. Auro Mask | Taiwan | Trend: Beauty + Tech | eql.com.tw
2. HiShine | Philippines | Trend: Beauty + Tech | himirror.com
3. Maskingdom | Taiwan | Trend: Portability | maskingdom.com
4. Plabio | South Korea | Trend: Beauty + Tech | plabio.co.kr/plabio-en/
“Co-Hosting this event with Ron Robinson was the perfect partnership,” Ciocan said. “Ron is a true tastemaker and is known the world over for his discerning taste and ability to find the most amazing brands for his loyal clientele. “
Estée Lauder brings on Birchbox head to lead MAC
Estée Lauder’s MAC Cosmetics brand has a new global leader. The company has named Philippe Pinatel senior vice president and global general manager for MAC Cosmetics, effective March 5.
Pinatel, most recently Birchbox’s president and COO, succeeds global brand president Karen Buglisi Weiler, who is stepping down after 20 years with the company to focus on personal commitments. Effective in July, she will move into an advisory role after assisting with Pinatel’s transition, with her full departure effective December 31.
“I would like to sincerely thank Karen for the strong success she helped MAC achieve under her leadership and for her deep dedication to the brand,” Estée Lauder president and CEO Fabrizio Freda said. “As Karen takes this important personal step forward, I am also thrilled to welcome Philippe to our company. The MAC brand will strongly benefit from his tremendous leadership in this important role.”
Pinatel brings roughly 20 years of beauty retail experience to Estée Lauder. At Birchbox, he led such functions as merchandising, retail operations and its international business. He also oversaw the launch of BirchboxMan while advancing the company’s product development and European operations alongside its core subscription box. He joined Birchbox from Sephora Canada, where he was vice president and general manager of Sephora Inside JCPenney. His experience also includes 11 years at beauty company Guerlain International, where he led operations in various international markets.
“Philippe shares our vision to propel the brand into its next chapter of growth, reinvigorating M·A·C’s presence and impact on the industry globally,” Demsey said. “He brings tremendous experience from disruptive online and retail channels that have experienced explosive growth under his direction. His transformative approach to leadership, strength in brand-building and extensive digital-first beauty experience will inspire new ways for the brand to lead as the renegade and trendsetter in the beauty and retail industries.”
Pinatel joins MAC as it has achieved the No. 1 makeup brand spot in such countries as the United States, United Kingdom, Canada, Australia, South Korea, New Zealand, Malaysia and Brazil, among others, based on NPD data. Estée Lauder attributed the brand’s growth to Buglisi Weiler’s leadership since she joined Estée Lauder as part of its MAC acquisition in 1998. IN the past year, she has made a push to grow MAC in high-growth channels and online.
“Karen is a relentless supporter of delivering the best experience possible to our consumers through upholding our core value of makeup artistry,” said Mr. Demsey. “She prioritized building an infrastructure to develop, inspire and mobilize an exceptional team of more than 20,000 artists globally who are at the heart of the brand and instrumental to its success. Her endless enthusiasm, unwavering passion and fierce loyalty to the brand’s future were driving forces to support MAC in its unconventional rise to success.”