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Blinc launches new black lash primer

BY Antoinette Alexander

BOCA RATON, Fla. — The creators of tube-forming mascara blinc have now launched a lash primer to provide jet black volume and length.

Blinc black lash primer promises to give you the ultimate base in lash building volume while keeping your mascara looking blackest black. Many white lash primers make the application of mascara over top of them difficult and can dilute the true black finish you desire.

Blinc black lash primer was created with two objectives in mind; lash treatment, as well as eyelash enhancement. Pentapeptide-17 treats lashes, encouraging new lash growth for fuller, longer lashes over time. Vitamins and nourishing ingredients such as D-Panthenol and Tocopheral Acetate impart long lasting moisturization and conditioning to protect lashes from damage and environmental stresses.

Blinc black lash primer is formulated without carbon black and does not contain any fumes or fragrances that will sting or irritate the eyes.

As many coats as desired can be added within 60 seconds to achieve a foundation of fuller, thicker lashes. The silicon wand separates and lengthens, while blinc black lash primer coats lashes. When mascara is immediately applied over top, a jet black, voluminous finish remains. It can be used with any mascara brand, but for optimal performance, try with one of blinc's mascaras. Blinc black lash primer retails for $26.
 

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Sally Hansen goes matte at Stella McCartney’s summer 2015 fashion show

BY Antoinette Alexander

NEW YORK — As the exclusive nail sponsor of Stella McCartney Collections in 2014, Sally Hansen hit the runway at Stella McCartney’s Summer 2015 fashion show during Paris Fashion Week.

To accessorize the elegant and fluid silhouettes in the designer’s collection, Sally Hansen’s global color ambassador, Madeline Poole, created a minimalist, nude manicure with a twist by giving flesh toned polish an unexpected matte finish.
 
Poole paired Sally Hansen Big Matte Top Coat with nude shades from the Complete Salon Manicure collection to give the glossy manicure a velvety matte look.  

“The idea for the matte nude nail came from referencing the true sheen of a natural nail,” stated Poole.  “As an unpainted nail is generally more satin or matte in finish, we were mimicking this surface. In the end, the result is dusty and bare like the cheek of a porcelain doll.”
 
Sally Hansen’s Complete Salon Manicure collection delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine.
 
Sally Hansen Big Matte Top Coat transforms a glossy manicure of any color into a velvety matte for an edgy, unexpected finish. Containing a mattifying silica agent, the formula brushes on glossy before instantly drying to a matte top sealant. The smooth top coat dries with lightning speed without smudging nail art or other special effect nail polishes and can also be applied to bare nails for an extreme matte look with a silky finish.
 
 
 

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PrescribeWellness makes StarWellness application available to AAP’s Managed Care members

BY Michael Johnsen

 

ALISO VIEJO, Calif. – PrescribeWellness on Tuesday announced an expansion of their partnership with American Associated Pharmacies, a member-owned cooperative comprised of over 2,000 independent pharmacists, and will now make their StarWellness application available to AAP’s Managed Care members via the AAP Quality Center.
 
"Our new expanded partnership with PrescribeWellness allows our AAP Member Pharmacies to further enhance their superior level of customer service and ultimately strengthen their patient relationships," stated Jon Copeland, AAP CEO. "The StarWellness program, combined with our AAP Quality Center, provides the tools and capabilities needed for our AAP Member Pharmacies to continue to drive quality score improvements and allows them to continue to differentiate themselves from competition."
 
The technology of PrescribeWellness brings an array of patient engagement solutions to the community pharmacist at the click of a button. This data, derived from each pharmacy’s unique data, provides the information and tools for each pharmacy to impact and improve their individual pharmacy Star Ratings.
 
“We are hearing this more and more from our partners that offer PSAO (Pharmacy Services Administrative Organization) services,” said Tony Thuyen, PrescribeWellness co-founder. “They want to be able to evaluate their member’s Star Ratings and other patient engagement metrics in aggregate so that they can better position themselves in conversations and negotiations with pharmacy benefit managers and payers. PrescribeWellness has the solution that gives their members the tools they need to act and gives them the aggregate dashboard that they need.”
 
PrescribeWellness, the SaaS Company with a cloud-based platform that delivers efficient patient communications and related services to community pharmacists, originally partnered with AAP in August 2013.
 
 
 
 

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