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Bitsy’s Brainfood whips up new cereal for kids

BY Ryan Chavis

NEW YORK — Bitsy’s Brainfood, a snack brand for kids, launched a line of organic fruit and vegetable cereals in three flavor combinations: Fruit & Veggie 1,2,3; Carrot Raisin Crunch; and Banana Squash Squares. The new line aims to offer families a "smarter" cereal option. It’s also packaged in a way that’s educational and fun, the company noted.

"Bitsy’s Brainfood was developed to show kids and their parents that ‘healthy’ can be fun and delicious. We’re all about innovating with foods that families eat every day, like cereal. We love making foods better by baking in organic fruits and vegetables and calling out those ingredients front and center. We believe traditional food has done a disservice to kids, teaching them from an early age that the only ‘yummy’ flavors are chocolate or vanilla. Why not ‘Banana Squash’? You won’t find us hiding any carrots around here," Maggie Jones Patton, company co-founder, said.

All three varieties are fortified with 12 essential vitamins and minerals to support healthy development, including vitamins A, C, and D, plus zinc, the company said. Additionally, the cereals are certified organic, non-GMO, Kosher and Vegan. The Banana Squash Squares variety is gluten-free.

"As parents, we understand the practical challenge of getting everyone out the door in the morning, not to mention pulling that off while managing to nurture kids’ bodies and minds," added co-founder Alexandra Buckley Voris. "It’s one of those things, though — as parents, our lives are busy, so we thought a lot about how to turn everyday experiences, like breakfast, into teachable moments. Learning about what kinds of foods fuel us is so central to our ability to learn and play!"

Bitsy’s Brainfood cereal boxes include games, and its website teaches kids about nutrition and how to eat "smart" with interactive games and characters designed to promote good health. The cereals are now available in retailers throughout the United States for a suggested retail price of $4.99 to $5.99.

 

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Mission Pharmacal launches prescription supplement CitraNatal Harmony

BY Michael Johnsen

SAN ANTONIO— Mission Pharmacal Company on Thursday announced the availability of a new, patented dual-iron version of its prenatal vitamin, CitraNatal Harmony, a single-pill prescription supplement with calcium citrate. The product features Ferr-Ease, a patented blend of ferrous fumarate, a rapidly absorbing iron salt, and carbonyl iron, known for its gentle, prolonged absorption.  

“The dual-iron formulation used in the new CitraNatal Harmony formulation helps women get the iron they need, yet is gentle on the gastrointestinal system,” said Nancy Price, senior product manager, CitraNatal, Mission Pharmacal. “This improved product is significant because all supplements in our CitraNatal family of vitamins now offer the patented dual-iron formulation that gives women added comfort throughout their pregnancies.”

CitraNatal Harmony is now available in the United States as a prescription supplement to improve nutrition for women prior to conception, throughout pregnancy and in the postnatal period. CitraNatal Harmony is safe for use by mothers who are breastfeeding their babies, the company stated.

 

 

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New ‘Cheeteau’ fragrance by Chester Cheetah to launch for spring

BY Antoinette Alexander

PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

And yes, it does smell like the cheesy snack.

"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah. "So this spring, I’ve decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."

Available beginning April 1 for a limited time, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the snack.

To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. According to the company, the campaign leverages Chester’s presence as an iconic pop culture personality to spread the word of the fragrance.

 

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