CENTER STORE

Birds Eye to share marketing strategy, introduce new products at Partnership for a Healthier America summit

BY DSN STAFF

PARSIPPANY, N.J. — Pinaccle Foods brand Birds Eye has encouraged kids to eat their vegetables while simultaneously increasing its sales — and health advocates are taking notice. The frozen vegetable brand was invited to share its strategy at the Partnership for a Healthier America’s 2013 Building a Healthier Future Summit this week.

Sally Genster Robling, president of the Birds Eye frozen division at Pinnacle Foods, will discuss the company’s successful partnership with Nickelodeon, and Birds Eye executive chef Michael Christiansen will share his secrets for cooking for kids, based on his own experience as a father. He’ll also offer summit attendees tastings of the company’s four new additions to the Birds Eye Family-Approved Steamfresh Chef’s Favorite line, which are expected to hit grocery stores in the next few months.

Birds Eye went to the source for advice on how to make vegetables more appealing to kids. Thanks to its partnership with Nickelodeon, the company received more than 16,000 kid-created recipes through the "iCarly iCook with Birds Eye" campaign, and used those recipes as inspiration for new recipes and ideas, including the new Steamfresh Chef’s Favorite products.

The company has invested $6 million toward encouraging kids to eat more vegetables and committed to a three-year partnership with PHA last year. While the cause is a good one, it turns out it’s also lucrative. On Thursday, Birds Eye released its "2012 Progress Report," which showed significant increases in sales and overall growth in frozen vegetables during the promotional period. It also showed that Birds Eye was responsible for more than one-third of the frozen vegetable growth in the United States, according to a company press release.

For Birds Eye recipes and cooking ideas, visit BirdsEye.com/kids.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

SunChips Brand introduces new Sweet and Spicy BBQ chips

BY Jason Owen

PLANO, Texas — SunChips, part of PepsiCo’s Frito-Lay division, has introduced the company’s first barbecue flavored chips into its lineup with new Sweet and Spicy BBQ.

New SunChips Sweet & Spicy BBQ snacks feature molasses, brown sugar and honey flavors blended with hints of spice, like chipotle, for balance. Each 1-oz. serving of SunChips Sweet & Spicy BBQ snacks — approximately 15 chips — is 140 calories and contains 18 g of whole grains. The recommended consumption of whole grains is at least 48 g per day.

New SunChips Sweet & Spicy BBQ flavored multigrain snacks are now available nationwide in 10.5-oz. packages for a suggested retail price of $3.99.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Popcorn, Indiana unveils new FIT popcorn variety

BY Jason Owen

ENGLEWOOD, N.J. — Popcorn, Indiana has announced a new flavor to add to its line of FIT popcorn snacks: FIT Real Butter.

FIT Real Butter received certification from the American Heart Association and earned the Heart-Check mark, meeting the organization¹s requirements for heart-healthy foods as part of an overall healthy diet.

"The entire team at Popcorn, Indiana is dedicated to making the best tasting popcorn on the planet, and we are always looking for ways to create the next best thing when it comes to both flavor and well-being," said Hitesh Hajarnavis, president and CEO of Popcorn, Indiana.

The new flavor will be unveiled at the Natural Products Expo West Trade Show March 8-10 in Anaheim, Calif. It will also carry the "Biggest Loser Approved" seal continuing the partnership between the two healthy lifestyle brands.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?