CENTER STORE

Birds Eye brings restaurant-style vegetable dishes to frozen food aisle

BY Allison Cerra

MOUNTAIN LAKES, N.J. — Birds Eye has expanded its line of Steamfresh Chef’s Favorites varieties for consumers looking to bring restaurant-style vegetables to the dinner table at home.

The lineup includes the following dishes:

  • Lightly sauced primavera vegetable risotto;

  • Lightly sauced mushroom and green bean risotto;

  • Lightly sauced creamed spinach; and

  • Lightly sauced roasted red potatoes and green beans with parmesan olive oil sauce.

Birds Eye’s Steamfresh Chef’s Favorites items can be found in the frozen food aisle of supermarkets nationwide and carry a suggested retail price range of $2.69 to $3.09 per item.

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CENTER STORE

Weis Markets promotes operations executives

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets earlier this week named Mike Mignola VP store operations and Bruno Garisto VP center store sales and merchandising.

Mignola will oversee the day-to-day operations of the company’s 163 stores and will report to Weis president and CEO David Hepfinger. Prior to assuming his new position, Mignola was VP center store sales and merchandising. During his Weis Markets career, he has worked as a regional VP and regional general manager. Earlier in his career, he worked as a store manager, deli and center store specialist, and regional director.     

Accordingly, Garisto will succeed Mignola in his new position. Garisto had been the company’s director of private brands. He will oversee the company’s grocery departments, dairy, frozen, HBC/GM, private brands, pricing, shelf management and the company’s milk and ice cream plants. Garisto will report to Kurt Schertle, SVP sales and merchandising.

Over the course of his career, Garisto has worked in supply chain management, merchandising, marketing, procurement and sales in the United States and abroad. He has held various positions with Ahold Indonesia, Ahold USA, Giant Food Stores, Daymon Worldwide and Hillandale Farms. Garisto currently serves on St. Joseph’s University’s Academy of Food Marketing board of governors.

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Manitoba Harvest rebrands, repackages hemp seeds product

BY Allison Cerra

WINNIPEG, Manitoba — A hemp foods maker has rebranded its hemp seeds product with a refreshed look.

Manitoba Harvest said it has renamed its shelled hemped seeds product Hemp Hearts to reflect its heart-healthy attribute, as well as being a Omega-, protein- and fiber-rich product. To reflect its new name, Hemp Hearts also touts new packaging, the company said.

"Our shelled hemp seed is extremely popular, and we’re excited to reinvigorate the product with new, benefit-focused branding," Manitoba Harvest CEO and cofounder Mike Fata said. "There’s so much to love about Hemp Hearts — they’re nutritious, easy to incorporate into your diet and sustainably grown. With appealing new packaging, we believe we will introduce even more consumers to hemp foods."

Hemp Hearts, available in both natural and organic varieties, can be purchased at Whole Foods Markets, Sprouts and other health food stores in the United States and Canada.

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