BEAUTY CARE

Biotherm launching men’s skin care line with David Beckham

BY Gina Acosta

LONDON — L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.

Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.

At first, Beckham will star in a Biotherm Homme campaign for the brand’s No. 1 moisturizer Aquapower in June. Then the brand will join with Beckham to develop a men’s grooming line. The collection, of both skin care and daily grooming products, will launch in 2017. 

“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skin care category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm general manager. “It’s the first time a male celebrity of this stature has developed a skin care collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”

By entering a several year partnership, Biotherm says it hopes to impact male behavior with regard to skin care. Beckham is considered a leading influential across generations of men. He was recently voted “Sexiest Man Alive” by People magazine, is famous worldwide for his impressive record in sport, and respected for being devoted to his family and his philanthropic work on behalf of UNICEF, according to Biotherm.

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Report: Hair perfume the hottest new trend in fragrance

BY Gina Acosta

Fragrance brands are creating hair “perfumes” and “mists” based on their signature scents — and the new products are quickly gaining a cult following with pop culture influencers such as Kylie Jenner, according to the New York Post. (New York Post)

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Market Track taps Nielsen exec to bolster analytics offer

BY Michael Johnsen
CHICAGO – Market Track on Thursday named Dennis Moore as the company’s new president.
 
Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen, where he was most recently president of Nielsen’s professional services division. Market Track was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.
 
“Dennis is a client focused leader with a deep understanding of our markets from a core data, product and use-case perspective,” stated Wayne Mincey, CEO of Market Track. “Dennis is an influential presence in the industry and understands Market Track’s unique capability to provide clients with an integrated view of their competitive landscape across advertising, promotion and on- and off-line channel insights. His deep expertise in applied analytics will accelerate adoption of Market Track’s proprietary data and industry leading software solutions.”
 
“I look forward to helping [Market Track] continue to expand and build out their services of providing actionable insights and market trends," Moore said. "Market Track's client engagement philosophy is closely aligned with my approach, which will help me further accelerate the company’s impressive growth, while improving our client’s sales and profitability.”
 
Moore has spent the majority of his career focused on finding actionable insight through analytics. He graduated from University of Michigan, where he received his Bachelor’s degree with a double concentration in statistics and economics. He then joined A.C. Nielsen as an analyst in 1990 and was eventually promoted to director of Nielsen’s analytics business for their Cincinnati and Atlanta offices. 
 
In 1996, he joined Marketing Management Analytics where he led analyst teams in the delivery of marketing mix models across multiple industries. Moore rejoined Nielsen in 2004 as president analytic consulting for their North American business, and advanced to a global role in 2007. He then was promoted to EVP analytics and professional services, North America in 2009, where he oversaw a wider product portfolio including analytics, consumer panels, perishables and, most recently, the technology consulting team.
 
 
 

 

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