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Bioré harnesses power of charcoal for new line

BY Antoinette Alexander

CINCINNATI — Bioré, a Kao USA beauty brand, is leveraging the power of charcoal with its new Bioré Skincare line, which includes a self-heating, one-minute facial mask.

Known for its ability to attract and absorb pollutants, black charcoal has been a skin care staple for years. Harnessing the power of natural charcoal and combining it with skin purifying technology, Bioré has developed the new Bioré Skincare Self Heating One Minute Mask and Deep Pore Charcoal Cleanser to ring in a new era in clean.

The thermal mask warms to open pores and draws out and dissolves 2.5 times more dirt, oil and surface toxins than a basic cleanser, the company stated.

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SheaMoisture launches color cosmetics line

BY Antoinette Alexander

NEW YORK — SheaMoisture has made its foray into the color cosmetics segment with the April launch of its new “A Better Way to Beautiful” collection at Target.

“As a brand committed to using natural and organic ingredients in solution-based products, we recognized a need for the same level of quality and care in cosmetics,” said Richelieu Dennis, founder and CEO of SheaMoisture. “Our cosmetic offerings align with our ‘A Better Way to Beautiful’ mission to provide healthier options for all women to look their very best.”

Much like the brand’s other hair and skin care products, the makeup is shea butter-based with natural, certified organic and ethically sourced ingredients. The paraben-free collection includes a CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush and lip/cheek balm.

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Mavens turn to masks

BY Antoinette Alexander

In search of a deep clean, beauty mavens are taking a closer look at facial masks, and manufacturers are heeding the call with an array of new launches that tout innovative ingredients.

“The direction today is for flawless appearance and self-assured choices. The look is flawless, with perfected faces, defined eyes and evolved anti-aging applications. From primary care focused skin care, bold red and even blue or green lips, and artisanal fragrances, the feel is self-assured,” said Karen Grant, VP and senior global industry analyst for the NPD Group, when presenting a 2013 review of U.S. and global beauty sales earlier this year. “How ever, the attitude across the board reflects a new era of immediacy, looking for the quick fix of alphabet creams, masks and illuminators, and the instant indulgence of classic and couture scents.”

Furthermore, NPD reported that U.S. retail sales of masks in the prestige market soared 60% to $53 million between February 2013 and January 2014.

The increased focus on facial masks in the prestige market has trickled to mass with manufacturers churning out offerings that feature such ingredients as clay, orange extract, licorice root and vitamin C, to name a few.

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