HEALTH

BioNeutral Group presents lab results for antimicrobial used on swine flu

BY Michael Johnsen

NEWARK, N.J. BioNeutral Group on Thursday announced that independent lab test results conducted at Microbiotest of Sterling, Va., demonstrated that its Ygiene Consumer Grade Antimicrobial totally eradicated the novel H1N1 virus within 20 seconds of contact.

“We are well on our way to achieving our objective to have the fastest-acting, least-expensive, longest-lasting, simple-to-use, green formulations to eliminate swine flu from home, office, schools and public gathering places,” stated Andy Kielbania, chief scientist for Bioneutral Group. “This mild formulation can come into daily contact with skin and clothing, providing added protection against H1N1 and other dangerous organisms for the general population and the broader healthcare sector, as well.”

Ygiene is one of a few antimicrobials actually tested against the specific H1N1 virus, the company stated.

The formulation will be presented to the U.S. Environmental Protection Agency for regulatory approval, the company stated.

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Alka Seltzer

BY Michael Johnsen

As seen on shelf at Walgreens, having a major pharma player like Bayer HealthCare field what essentially is a hangover-relief product adds credibility, not to mention a little more shelf presence, to similar products like Living Essentials’ Chaser Plus.

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‘The Rock’ asks families to be Diabetes Aware in new PSA

BY Michael Johnsen

NEW YORK The fact of the matter is the average person is inundated with more than 3,000 messages each day, and as a result has gotten pretty good at tuning most of those messages out. So breaking through that clutter with a Hollywood star that may make fans pause for even a second around an important healthcare message is an accomplishment in and of itself.

 

And if you look at the caliber of stars who have participated in breaking through that clutter with Novo Nordisk and the Entertainment Industry Foundation — Halle Berry, Dustin Hoffman and Kevin Kline — Dwayne "The Rock" Johnson is joining some pretty elite, attention-grabbing company.

 

And it doesn’t hurt that Novo Nordisk and the Entertainment Industry Foundation have chosen a popular family/action/adventure star to herald increased awareness around diabetes, either. Johnson’s most recent box office release — Walt Disney’s "Race to Witch Mountain" — already has grossed $106.4 million worldwide, which includes $67.2 million domestically. And the movie became available on DVD Aug. 4, which means Johnson will be top of mind among those movie buffs who recently made a trip to Blockbuster Video or checked their mailbox for their latest Netflix flick.

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