HEALTH

BioIQ boosts employee wellness offerings with home test kits

BY Michael Johnsen

SANTA BARBARA, Calif. BioIQ, a provider of health test kits and medical data management solutions, on Tuesday announced that Scripps Health has elected to enhance its employee wellness program for the second consecutive year by offering home test kits from BioIQ and Alere.

Scripps employees who choose to participate in the organization’s wellness program are required to start by completing an annual wellness assessment, which checks their biometric numbers to monitor their risk for heart disease, stroke, diabetes and other serious conditions.  Employees may complete their annual assessment on site at a Scripps facility, or if they prefer, via a home test kit at their convenience. 

“Scripps’ goal with the home test kits was to achieve an overall employee participation rate of 50 percent for the diabetes and cholesterol screening,” said Hamilton Mears, manager of corporate wellness and health promotion at Scripps Health. “The home testing program contributed toward our efforts to reach this goal.” 

With the BioIQ home test kits, participants supply a small blood sample via a prick of the finger and mail the samples to a certified laboratory. 

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Panasonic to enter hearing aid biz

BY Michael Johnsen

SAN DIEGO Panasonic on Monday announced that it will enter the hearing care business in the U.S. market.

“As a leader in audio and video products for more than three quarters of a century, and a long history in hearing products in the Japanese market, Panasonic is well positioned to participate in the convergence of audio products and hearing aids,” stated Yoshi Yuasa, corporate SVP Panasonic Corporation of North America. “We believe that Panasonic hearing instruments have the potential to help audiologists provide more desirable solutions to their patients while helping to build Panasonic’s reputation for other types of healthcare solutions as well.”

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Alaven launches Bifera iron supplement

BY Michael Johnsen

Atlanta Alaven Consumer Healthcare on Monday launched its Bifera iron supplement, in preparation for the ECRM Vitamin, Diet and Sports Nutrition conference being held here Jan. 20 through Jan. 23.

Unique to the iron supplement category, Bifera offers both heme (protein-based iron) and non-heme iron (plant-based iron). Unlike other iron supplements available over-the-counter, Bifera provides two types of iron in one small pill for maximum absorption with virtually no gastrointestinal side effects. “Bifera can be taken on an empty stomach, with other multi-vitamin supplements and, unlike other over-the-counter iron supplements, Bifera can be taken with acid reduction medications,” stated Autumn Akin, Bifera product manager.Bifera is similar to Alaven’s current prescription prenatal supplement PreferaOB, which contains both heme and non-heme iron. Bifera is recommended for adults already taking supplemental iron, women of childbearing age, pregnant women, people who are anemic, and men and women who simply need more iron in their diet and the energy it provides.According to Curt Behrens, president of P2B, a retail sales and marketing company, Bifera is a significant advance among iron supplements. “This new iron technology will help millions of consumers and energize a sleepy category for retailers,” said Behrens. “Bifera’s new entrance into the iron category will appeal to dieticians, repeat buyers and lapsed iron users who are looking for reduced side effects and enhanced energy, all of which encourages patient compliance and repeat customers.” 

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