BEAUTY CARE

Binaca releases portable breath-freshening products

BY Antoinette Alexander

LOS ANGELES Binaca breath freshener is getting a makeover with the new Binaca FastBlast and Binaca Breath Freshener Aerosol Spray.

Distributed by oral care company Dr. Fresh, the Binaca FastBlast is a small, non-aerosol pump available in Cinnamint or Peppermint. It is available in a single pack, a twin pack or in a “mini” size (.25 ounces).

Binaca Aerosol Breath Freshener comes in a lipstick-style package. It is available in Spearmint or Peppermint flavors. The product is sold individually or comes in a triple pack.

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BEAUTY CARE

Almay launches pure blends line of cosmetics for eyes, lips, face

BY Antoinette Alexander

NEW YORK Almay is rolling out for 2009 its Almay pure blends line of color cosmetics.

The hypoallergenic formulas are made from 95.8% to 98.2% natural ingredients including an exclusive complex of fruit and flower extracts. The products are free of talc and added parabens. In addition, the packaging is made from 44% recycled materials on average.

The collection, available at retail in January, includes foundation, loose finishing powder, blush/bronzer, eye shadow and lipgloss.

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High-end retailers set to launch beauty giveaways to begin Jan. 20

BY Antoinette Alexander

NEW YORK Beginning next week, several high-end retailers will give away $175 million worth of free cosmetic products as part of a class action settlement.

Department stores such as Macy’s, Neiman Marcus, Saks Fifth Avenue and Nordstrom will give away beginning Jan. 20 free cosmetic products to shoppers who bought certain cosmetics between May 29, 1994 and July 16, 2003. No rainchecks will be issued and the give away will last for a maximum of seven days while supplies last.

Shoppers will be permitted to receive one product made from such cosmetic companies as Chanel, Estee Lauder Companies and L’Oreal USA.

The offer is part of an agreement to settle a suit filed in 2003. The suit alleges stores tried to limit sales and cut back on the amount of cosmetics in their inventory in an effort to keep prices and competition high.

For a list of retailers and the products set for distribution visit www.cosmeticssettlement.com.

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