BEAUTY CARE

Bill Rancic to serve as Rogaine’s first-ever ‘Growth Coach’

BY Antoinette Alexander

MORRIS PLAINS, N.J. — Rogaine has tapped Bill Rancic, an American entrepreneur, motivational speaker and star of the reality show "Giuliana & Bill," to serve as the brand’s first-ever "Growth Coach."

In this new role, Rancic, who first came on to the national scene when he was hired by Donald Trump as the winner of the first season of "The Apprentice," will share his personal story to help empower men to take control of their hair loss and build confidence. Specifically, he will share his own Rogaine success story and offer advice through Facebook, Twitter, an upcoming contest and various other online channels. Rancic also will be featured in Rogaine advertorials and print advertising in men’s publications.

"Bill’s perseverance in business and his personal life, coupled with his confidence and intelligence, makes him the perfect role model for men who might be reluctant to try a hair growth product like Rogaine,” stated Hugh Dineen, VP marketing for Johnson & Johnson Consumer Cos. "We are confident that creating an official ‘Growth Coach’ with Bill will give men the tools they need to take the next step in growing their game."

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Coty introduces new Nautica Aqua Rush for him

BY Antoinette Alexander

NEW YORK — Coty has announced the May launch of its new Nautica Aqua Rush fragrance for men.

“Nautica Aqua Rush evokes the energy of an adventurous lifestyle,” said Steve Mormoris, SVP of Coty Beauty global marketing. “This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean.”

The energetic scent opens with brisk top notes of sea breeze accord and yuzu splash with a twist of spicy-sweet coriander. The fragrance’s heart uncovers notes of watermint, clary sage absolute and violet leaves. The scent is anchored by masculine notes of amberwood, water musks and teak wood.

Nautica Aqua Rush is housed in a bottle that echoes the curve of a swiftly moving sailboat or cresting wave.

The fragrance is priced at $49 (50 ml) and $65 (100 ml). The
all-over body spray is priced at $10 (4 oz.).

The new Aqua Rush is available at Macy’s department stores and other retailers nationwide.

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Prestige Brands: Fiscal 2013 focus on driving core OTC growth

BY Michael Johnsen

IRVINGTON, N.Y. — Prestige Brands closed out its fiscal 2012 ended March 31 on a high note with $441.1 million in revenues for the year, up 31.1%. And fiscal 2013 is looking promising as the company will have full-year contributions from its 17 acquired over-the-counter brands from GlaxoSmithKline.

Organic revenues for the company grew $10.7 million, or 3.2%, during fiscal 2012, compared with the prior-year period. Revenues from the GSK acquisition accounted for $30.4 million of the increase. Blacksmith Brands and Dramamine contributed $63.5 million of the increase for the period prior to the anniversary of their respective purchases, Prestige reported.

Prestige will still be on the hunt for more OTC brand acquisitions, Prestige president and CEO Matthew Mannelly said.

“We have transformed Prestige into the largest independent OTC products company in the U.S. with a proven ability to generate consistent organic growth in our core OTC business," he said. "Our M&A strategy in action has transformed Prestige into a company with approximately 90% of profits derived from higher growth, higher margin OTC brands." 

But future M&A opportunities isn’t the primary focus, Mannelly said. "Our day job is to drive core OTC organic growth," he told analysts Thursday morning. "We will be increasing spending behind each of [our] brands. By having multiple brands [in a given category], it really provides us multiple opportunities with the trade. Almost two-thirds of our portfolio are brands that are No. 1 and No. 2 in their categories."

Prestige is building a strong heritage within the pediatric space. According to the company, Prestige’s pediatric platform, including PediaCare and Little Remedies, represents approximately 10% of revenues after the impact of the GSK acquisition.

Prestige broke down its revenue share by product category:

  • Analgesics (BC, Goody’s, Ecotrin, Stanback, Percogesic) currently make up 17% of revenues;

  • Cough and cold (Little Remedies, Chloraseptic, PediaCare, Luden’s) 17%;

  • Digestives (Beano, Dramamine, Fiber Choice, Gaviscon, Tagamet, Phazyme) 14%;

  • Eye care and ear care (Clear Eyes, Debrox, Murine) 14%;

  • Dermatologicals (Compound W, New Skin, Dermoplast) 9%;

  • Oral care (The Doctor’s, Efferdent, Effergrip, Gly-Oxide) 8%; and

  • Sleep aids (Nytol, Sominex, Sleep-eze) 1%.

Mannelly also identified the five key GSK-acquired brands that Prestige will be focusing on in terms of both dedicated marketing support and new product development: BC, Goody’s, Debrox, Gaviscon and Beano.

For this month, Prestige unveiled five new product introductions Thursday morning during a conference call with analysts — Chloraseptic Warming Sore Throat, Clear Eyes Cooling Comfort, Dramamine for Kids, Efferdent Power Clean Crystals and Comet Stainless Steel. 


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