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Bigg’s grocery stores extends its offerings to include more local vendors

BY Jenna Duncan

CINCINNATI Bigg’s is reaching out and extending its retail offerings to include more locally-produced products, local reports said this weekend.

Jimmy Nichols, vice president of merchandising and marketing for bigg’s told local reporters that to keep up with big box stores, his company is towing the line to offer quality, convenience and variety.

Bigg’s faces heavy competition from grocery giant Kroger in the Southwest Ohio region. The company has said that it stays in business against giants like Kroger by having an aggressive pricing strategy and working to maintain customer loyalty across its 11 stores by adopting a strategy that places grocery next to household items and other day-to-day goods while keeping prices low, company spokespersons told the media.

The bigg’s strategy for extending its hold on local shoppers means also making shelf space for local vendors, an approach that seems to be proving effective, reports said.

Bigg’s has extended shelf space to wine-maker Tino Vino Vintners of East Hyde Park and Possets Perfume, to name a few, the report said.

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Pepsi to buy Canadian snack maker Spitz

BY Melissa Valliant

NEW YORK In an effort to further expand into the healthy snack category, PepsiCo announced Wednesday it will be buying Canadian sunflower seed maker Spitz International Co.

Spitz would be included in PepsiCo’s Frito-Lay North America business unit and joins True North nut snacks and baked Lay’s potato chips in Pepsi?s handful of healthy food products. Spitz will continue operating in Canada?s Bow Island and Medicine Hat, Alberta.

Pepsi sales, especially beverage, have taken a hit as consumers reevaluate their purchasing options in the tightening economy. “Spitz enables Frito-lay Canada to grow our seed business in Canada and help us expand in the United States, while supporting PepsiCo’s broader health and wellness strategy,”Al Carey, president and chief executive of Frito-Lay North America said. The terms of acquisition were not disclosed.

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Hershey names Idrovo senior vice president, strategy, business development

BY Melissa Valliant

HERSHEY, Pa. Hershey announced Wednesday that Javier Idrovo, former president of Dole Packaged Foods, will be joining the chocolate company as senior vice president of strategy and business development, effective Nov. 3.

Idrovo’s responsibilities include leading Hershey’s strategic plan, overseeing and directing its merger and acquisition activities, developing a decision-making strategy for financial and operational issues and finding new locations in which to expand.

“Over the past year, we have developed and launched a very strong strategic plan,” said David West, president and chief executive officer. “[Idrovo]’s extensive background both in leading a global consumer business and as a management consultant will be of immense value as we implement our plan across the organization. Javier will ensure that we have the proper resources and alignment to successfully implement our strategy and rive long-term growth.”

Idrovo spent much of his career at Dole Packaged Foods, serving as senior vice president of strategy; vice president and chief financial officer and later rising to president. Prior to this experience, he was employed at The Boston Consulting Group, where he analyzed and led business strategies.

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