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Bigg’s grocery stores extends its offerings to include more local vendors

BY Jenna Duncan

CINCINNATI Bigg’s is reaching out and extending its retail offerings to include more locally-produced products, local reports said this weekend.

Jimmy Nichols, vice president of merchandising and marketing for bigg’s told local reporters that to keep up with big box stores, his company is towing the line to offer quality, convenience and variety.

Bigg’s faces heavy competition from grocery giant Kroger in the Southwest Ohio region. The company has said that it stays in business against giants like Kroger by having an aggressive pricing strategy and working to maintain customer loyalty across its 11 stores by adopting a strategy that places grocery next to household items and other day-to-day goods while keeping prices low, company spokespersons told the media.

The bigg’s strategy for extending its hold on local shoppers means also making shelf space for local vendors, an approach that seems to be proving effective, reports said.

Bigg’s has extended shelf space to wine-maker Tino Vino Vintners of East Hyde Park and Possets Perfume, to name a few, the report said.

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Pepsi to buy Canadian snack maker Spitz

BY Melissa Valliant

NEW YORK In an effort to further expand into the healthy snack category, PepsiCo announced Wednesday it will be buying Canadian sunflower seed maker Spitz International Co.

Spitz would be included in PepsiCo’s Frito-Lay North America business unit and joins True North nut snacks and baked Lay’s potato chips in Pepsi?s handful of healthy food products. Spitz will continue operating in Canada?s Bow Island and Medicine Hat, Alberta.

Pepsi sales, especially beverage, have taken a hit as consumers reevaluate their purchasing options in the tightening economy. “Spitz enables Frito-lay Canada to grow our seed business in Canada and help us expand in the United States, while supporting PepsiCo’s broader health and wellness strategy,”Al Carey, president and chief executive of Frito-Lay North America said. The terms of acquisition were not disclosed.

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Kroger rolls out more fuel bonuses for holiday gift card shoppers

BY Alaric DeArment

CINCINNATI In recognition of the holiday season, Kroger will double fuel discounts on gift cards purchased at its stores starting Saturday and ending Dec. 31, the supermarket operator said Thursday.

Gift cards for restaurants, stores and entertainment outlets purchased at Kroger stores will accumulate fuel discounts at double their purchased value, earning 10 cents off for every $50 in gift cards. Customers at Kroger pharmacies will also earn fuel discounts on eligible prescriptions, earning 10 cents off per gallon of gasoline for every two prescriptions filled at a Kroger pharmacy.

The company is offering the program at several of its banners nationwide, including Kroger, Baker’s, City Market, Dillons, Fry’s, Gerbes, Hilander, Jay C, King Soopers, Owen?s, Pay Less, QFC and Scott?s.

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