‘The Big Hurt’ named brand ambassador for Direct Digital’s Nugenix
CHARLOTTE, N.C. – Direct Digital on Thursday announced it has teamed up with Major League Baseball Hall of Famer Frank Thomas to promote its Nugenix brand, a dietary supplement male vitality product.
"It only makes sense for a one of a kind slugger like Frank Thomas to team up with a one of a kind supplement like Nugenix," stated Mike Amburgey, chief marketing officer for Nugenix. "Not only does Nugenix contain the researched key ingredient Testofen, it also has a proprietary blend of man-boosting ingredients unlike any other product available, anywhere."
During his playing days, Hall of Fame hitter Frank Thomas was known as "The Big Hurt" because of how difficult he could make it on opposing pitchers. Today, the slugger-turned-broadcaster is finding out how difficult age can make it on him to get back into shape and stay there. "What guy over 45 hasn't noticed how much harder it is to get back in shape than it used to be?" Thomas asked. "I used to think I just wasn't giving it enough effort, but Nugenix helped me understand it's not my fault, and I can do something about it."
As a brand ambassador for Nugenix, Thomas will appear in various advertising and promotional materials, including television, online and retail.
GSK partners with Kentucky Derby in Breathe Right promotion
WARREN, N.J. – GlaxoSmithKine on Wednesday announced that Breathe Right brand has signed an official partnership with the Kentucky Derby and Derby-favorite Nyquist and will be onsite at the Kentucky Derby May 4 through May 7 to explain how the Breathe Right nasal strips work to help those who may suffer from nasal congestion breathe better, so they can sleep better.
Those attending the race can pick up free nasal strips from the Breathe Right brand booth at the event.
"Nyquist uses equine nasal strips to breathe better during the big race. Breathe Right Nasal Strips relieve nasal congestion to help people breathe better to sleep better," said Christie Vergalito, brand manager, Breathe Right nasal strips. "It was a natural partnership for us."
Mission Pharmacal makes Lycelle Head Lice Removal Kit available OTC
SAN ANTONIO – Mission Pharmacal announced Tuesday that the former prescription Lycelle Head Lice Removal Kit will now be available without a prescription.
“For those suffering with lice, being able to find a convenient, cost-effective relief and the advice from their pharmacist may mean the difference between children returning to school the next day and parents’ not missing work waiting to apply additional lice treatments,” stated Phill Dritsas SVP Mission Pharamcal Specialty Marketing. “We see pharmacists as a natural extension of our continuous commitment to helping Americans make important health decisions, whether it's choosing a hospital, doctor, diet or medication.”
Lycelle is a treatment for the elimination of head lice and their eggs. Lycelle uses a non-pesticidal formulation that is safe for use with children as young as two years of age and is typically effective with just one 10-minute use.
Each Lycelle Head Lice Removal Kit contains one 3.38 fl. oz. bottle of pre-combing gel and a single fine-toothed comb that is used to remove the lice and their eggs. Lycelle has a pleasant wintergreen scent and a brief application time, making treating young children a less-trying experience for both child and parent.
Many other head lice treatments rely on pesticides that attack the lice’s nervous system to kill the lice and, in some cases, their eggs. Recent reports have indicated that in 25 states, many forms of lice have developed resistance to over-the-counter treatments containing pesticides.
Mission Pharmacal will support Lycelle with an aggressive, multifaceted marketing program directed first to retail and independent pharmacies, followed by a national campaign to reach school nurses and pediatricians.
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