BEAUTY CARE

Bic Soleil Glow razor hits shelves

BY Antoinette Alexander

SHELTON, Conn. — Bic Consumer Products has broadened its portfolio of razors with the new Bic Soleil Glow, which started hitting retail shelves this month.

“What’s unique about Soleil Glow is the Comfort Shield head, which evenly distributes pressure and glides over the skin to provide a silky, smooth shave,” said Linda Palladino, senior brand manager women’s shavers at BIC Consumer Products USA. “This helps protect the skin from irritation, which, along with glide, is one of the most important attributes for women when selecting a razor.”

In addition, Bic Soleil Glow offers:

  • Three flexible blades that individually adjust to curves;
  • Lubricating strips with vitamin E and aloe;
  • Pivoting head and rubber grip for comfort; and
  • Three pastel colored handles in every pack.

 The new Bic Soleil Glow has a suggested retail price of $6.97 for a package of three, triple-blade razors.

 

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Gillette celebrates Super Bowl countdown with ticket giveaway promotion

BY Antoinette Alexander

BOSTON — With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

Gillette is asking fans to “Shave Paint Win” — shave, proudly paint their face in support of their team and then share their picture on Twitter for a chance to win tickets, travel and hotel accommodations for Super Bowl XLVIII on Feb. 2.

Also taking part in the promotion is linebacker Clay Matthews. Matthews will announce one winner each day via his personal Twitter handle, @ClayMatthews52.

Fans can look out for Gillette’s promotional tweet containing the hashtag #ShavePaintWin and retweet @Gillette with a photo of their best game-day face paint. Retweets must include @Gillette, the #ShavePaintWin hashtag and be clean shaven (for men) to be considered. One winner will be chosen each day until Jan. 23 and announced on Twitter the following day by Matthews. Fans may re-enter each day to increase their chances. Each winner will be chosen at random to receive two tickets to Super Bowl XLVIII, along with hotel accommodations and airfare.

All season long, Gillette has been providing experiences to help NFL fans get even closer to the game. Through the brand’s “Best a Fan Can Get Sweepstakes,” available through game pieces inside all specially marked Gillette Fusion ProGlide cartridge packs through Feb. 1, or while supplies last, one grand prize winner will receive a pair of season tickets to their favorite NFL Team — for life. Five winners also will receive an all-inclusive package for two to attend Super Bowl XLIX. Additional sweepstakes prizes include the ultimate at-home Super Bowl takeover, footballs autographed by Matthews, Visa gift cards, NFL Shop discounts and free Gillette products. Fans can also enter to win by requesting a game piece through the mail or entering the second-chance drawing at gillette.com/BestAFanCanGet.

 

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Recording artist Carrie Underwood to be new face of Almay

BY Antoinette Alexander

NEW YORK — Revlon has tapped recording artist Carrie Underwood to join Almay as a global brand ambassador.

Underwood will represent the full range of Almay products, including the newest 2014 launches. She will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break this week.

“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,”  Julia Goldin, global chief marketing officer for Revlon, said.

 

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