BEAUTY CARE

BIC launches Simply Soleil Click razor

BY Lesley Thulin

SHELTON, Conn. — BIC introduced the newest addition to its Soleil line of women’s razors, BIC Simply Soleil Click, on Wednesday.

BIC Simply Soleil Click features a brightly-colored disposable handle and six disposable cartridges in each package, which each include three blades and a moisture strip with cocoa butter, the company said.

“The functionality of Simply Soleil Click gives women a simplified shaving experience, offering the convenience of replaceable cartridges at the value of a disposable razor,” Linda Palladino, senior brand manager of women’s shavers at BIC Consumer Products USA, said. “BIC Soleil is committed to offering razors that help women look and feel their best, so that shaving can be a sunny spot in their day.”

The Simply Soleil Click cartridge features a soothing moisture strip that is 2.5 times larger than the average BIC razor moisture strip, according to the company. It carries a suggested retail price of $6.99.
 

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Beauty leadership changes at Walgreens

BY DSN STAFF

DEERFIELD, Ill. — Drug Store News has learned that Shannon Curtin, Walgreens group VP and general merchandise manager for beauty and personal care, will leave the company, effective Sept. 1.
 
Curtin, who led Walgreens’ mission to “Go Big in Beauty,” is widely credited for having made several important contributions that have helped expand Walgreens’ beauty business since joining the company in 2009, including the creation of Walgreens’ online Beauty University training program for its 26,000 in-store beauty advisors and the launch of a monthly magazine for its best customers, Discover Beauty Within.
 
Effective Sept. 8, Lauren Brindley will assume the GVP/GMM for beauty and personal care. Brindley, who began her career at Tesco, has served in a variety of roles at Walgreens Boots Alliance over the past 10 years, primarily in beauty and personal care, and is credited with having helped Boots grow market share in premium beauty and fragrance, by upgrading the customer experience and attracting desirable new brands. Brindley is also credited with having played a vital role in the re-launch of the Boots No. 7 brand in 2010.
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Tria Beauty introduces eye wrinkle correcting laser

BY DSN STAFF

DUBLIN, Calif. — Tria Beauty introduced its Age-Defying Eye Wrinkle Correcting Laser on Wednesday in North America. The hand-held, FDA-cleared device treats fines lines and wrinkles around the eyes in two minutes daily.

The device uses non-ablative fractional laser technology to deliver microscopic laser beams that penetrate deep under the skin's surface to stimulate the body's cellular renewal process, according to the company.

Clinical studies saw the following results:

  • 85% of study participants saw improvement in fine lines and wrinkles around the eyes;
  • 88% reported a more youthful appearance than other products gave; and
  • 83% reported smoother skin around the eyes.

"This expansion of our Age-Defying line allows us to broaden the consumer base in at-home, anti-aging lasers," Peter Wyles, president and CEO of Tria Beauty, said. "This is a fantastic little product that provides great results with short daily treatments at an affordable price. It's the perfect product for consumers who want dermatologist-recommended technology for fighting eye wrinkles but who prefer to do their treatments at home."

The Age-Defying Eye Wrinkle Correcting Laser is available for sale on the brand’s website and Sephora.com for $249. It expand its in-store and online distribution among premium retailers in September.

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