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BIC introduces large-pack offerings of Flex 3, Hybrid Advance 3 razors

BY Antoinette Alexander

SHELTON, Conn. — BIC, a manufacturer of men’s razors, has developed two new large-pack offerings of the BIC Flex 3 and the BIC Hybrid Advance 3 razors.
 
The BIC Flex 3 large pack includes eight disposable razors that have three flexible blades and a heavy handle for added control.
 
The BIC Hybrid Advance 3 large pack includes 12 disposable cartridges with an ergonomic handle. BIC Hybrid Advance 3 is a wet shave alternative that combines replaceable cartridges with the convenience of a disposable razor.
 
The BIC Flex 3 has a suggested retail price of $10.99 for an eight-pack. The BIC Hybrid Advance 3 has a SRP of $10.99 for a 12-pack.

 

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Wakefern to unveil new Elizabeth, N.J. warehouse

BY Antoinette Alexander

KEASBEY, N.J. — Wakefern Food, a retailer-owned cooperative, is celebrating on Thursday the opening of its newest warehouse facility in Elizabeth, N.J., with a ribbon-cutting ceremony.

This 524,000-sq.-ft. facility replaces the former Wakefern grocery warehouse at the same site and increases storage capabilities by more than 58% to better distribute nonperishable food products to ShopRite, PriceRite and the Fresh Grocer stores across New Jersey, New York, Pennsylvania, Connecticut, Delaware, Maryland, Massachusetts, Rhode Island and Virginia.

In addition to the expanded square footage, this new building will feature 36-ft. high ceilings, increasing the storage space significantly. With a current total of 345 associates, the facility will bring a projected 150 additional permanent jobs to the city over a 10-year period.

In June 2011, Wakefern transitioned its non-perishable operations to a temporary facility in Carteret, N.J., to allow for the demolition and subsequent re-construction of its original grocery warehouse in Elizabeth, which was built in the late 1950s. This new location was completed in November 2013 and was fully operational by February of this year.

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Kimberly Clark launches Poise Microliners

BY Michael Johnsen

DALLAS — Kimberly Clark on Wednesday announced the launch of the thin and absorbent Poise Microliners, featuring SAM (Super Absorbent Material).

"The little changes that women can begin to experience in their 30s and 40s are more common than they think," stated Melissa Dennis, Poise brand manager, Kimberly-Clark. "And if a woman has light bladder leakage, it’s definitely time she met SAM (Super Absorbent Material). With the launch of new Poise Microliners, we want women who experience little leaks to think differently about LBL protection and find the most discreet options to help keep them dry, comfortable and confident all day long."

The thinnest liners in the light incontinence category, new Poise Microliners are designed specifically for LBL to absorb wetness, neutralize odor and stay three times drier than period liners, according to the company. SAM can also be found in the full line of Poise brand products.

To support the launch of new Poise Microliners, Poise brand is encouraging women to meet SAM with an unexpected marketing approach featuring print, television and online advertising, digital partnerships, product sampling and retail support designed to normalize the LBL conversation.

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