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Beyond Her Blush delivers boxed beauty products curated by celebrity stylists

BY Gina Acosta

NEW YORK — A new company is looking to disrupt the beauty industry by offering consumers a box of products curated by celebrity stylists.

Beyond Her Blush says its boxes are full of products that aim to create the same looks seen on runways and in magazines. Each box comes with information on the stylists who curated the products, as well as a link for a video tutorial to demonstrate how each product is used together to achieve a specific look. The company says its goal is to give all women access to top quality products and instructions from highly regarded stylists.

Each box retails for about $20 a month with free shipping. 

"The service provided by Beyond Her Blush isn't just to provide women with trendy top quality products but rather includes an interactive experience with the customer," said Michelle Grundman, founder of Beyond Her Blush. "Since most women get their style inspiration from celebrities, I wanted to provide a service that would feature these looks from the individuals who know best- highly regarded celebrity stylists. By providing YouTube tutorials, the subscribers are able to use each product featured in the box to generate the exact same look stylists create for their celebrity clients."

 

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Banana Boat launches SunComfort Lotion Sunscreen

BY Gina Acosta

SHELTON, Conn. — Edgewell Personal Care is expanding its Banana Boat line with a new sun care product that allows consumers easily brush sand off their skin.

SunComfort Lotion Sunscreen, available in SPF 30 and 50+, is made with a new formula that doesn't allow sand to stick to skin. 

"Banana Boat's new SunComfort Lotion Sunscreen provides broad spectrum UVA/UVB protection and water resistance, but also allows sand to easily brush off and moisturizes to relieve dryness caused by the sun, chlorine and salt water," said Tracy Garbowski, Senior Brand Manager of Banana Boat brand sunscreens. 

SunComfort Lotion Sunscreen is tested to stay on in seven real-life conditions: sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees.

The new lotion is available at drug stores nationwide for a suggested retail price of $7.99

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G.Lincoln says:
Apr-24-2016 10:04 am

It's very hot from where I am and almost every week we go to the beach to cool off. Banana Boat comes in handy of course :)

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Schick and Skintimate encourage women to ‘Ready, Shave, Shine’

BY Gina Acosta

SHELTON, Conn. — Two of the biggest brands in personal care are getting some help from one of the most talked-about icons in pop culture today – emojis – to help women rethink how they care for their legs.

As part of the second year of the Rock Your Legs campaign, Schick and Skintimate created emojis – and even gave some of them legs – to represent the Schick Hydro Silk, Schick Intuition and Schick Quattro for Women Razors and Skintimate Shave Gel brands and personified them in a new music video (above) to celebrate the steps women take to rock their legs. 

"We couldn't think of a more exciting, or relevant, partner today than emojis," says Dan Kinton, group marketing director, Women's Systems and Skintimate, Edgewell Personal Care.  "Emoji use is continuing to increase every day, especially among millennial women. This insight gave us an opportunity to engage women in a fun and playful way in order to drive the importance of a healthy leg care routine."

The Schick and Skintimate original "Rock Your Legs" music video will make its debut in movie theaters across the country in May. This month, limited edition Rock Your Legs packaging will be available in stores nationwide in select variants for the following products:

  • Skintimate Shave Gel 
  • Schick Hydro Silk Razor 
  • Schick Intuition Razor 
  • Schick Quattro for Women Disposable Razor

Schick and Skintimate Rock Your Legs emoji displays will also appear in major grocery stores and drugstores through July 15. Shoppers who buy $10 or more worth of participating Schick and Skintimate women's shave products can submit a receipt online and get a free movie ticket.

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G.Lincoln says:
Apr-24-2016 10:11 am

I tried underarm threading and I am not satisfied with the result I'd rather use my reliable Schick razor. Threading is too painful for me.

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