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Beverage industry vet promotes ‘perfect pH’ with latest product

BY Ryan Chavis

LOS ANGELES — Beverage industry veteran Lance Collins will partner with award-winning songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. 
 
Collins, a founder of such brands as Fuze and Nos Energy, is known for his ability to successfully launch new beverage products. Dr. Luke makes his official foray into the world of beverage entrepreneurship with the collaboration. Dr. Luke is credited for crafting hit songs for such artists as Kelly Clarkson, Britney Spears and Katy Perry. 
 
According to Collins, the body’s ability to affectively absorb vitamins and minerals falls within the range of 7.35 and 7.45. Core Natural provides to consumers the “perfect pH” of 7.4. “Since water accounts for up to 75% of the body, it’s easy to see why the water we drink greatly impacts the pH of the body,” Collins said. 
 
The bottle’s ergonomic design was brought to life by Flood Creative agency. The beverage is available in 30-oz and 20-oz sizes. 
 
“This is an exciting time for Core Natural Water as we develop strategic distribution partnerships, expand into upscale markets, and connect with influencers who are seeking the next generation of premium water,” Collins added. 
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Twix calls on Lachey to help consumers pick sides

BY Ryan Chavis

HACKETTSTOWN, N.J. — Are you team Left or team Right? It’s a question that Mars Chocolate North America is posing to consumers and they’ve tapped recording artist and television personality Nick Lachey to weigh in.
 
Lachey will represent the company’s Peanut Butter Left Twix (creamy peanut butter and crunchy cookie inside), as well as Peanut Butter Right Twix (smooth peanut butter and a crunchy cookie inside.)  
 
"Nick Lachey perfectly represents rich and creamy Peanut Butter Left Twix, with his rich array of talents and clear preference for Left Twix,” said Kerry Cavanaugh, brand director. "Just as our new ads make it clear the 'difference' between Peanut Butter Left and Right Twix, the partnership with Nick further clears up any confusion and helps fans finally know which side to pick of Peanut Butter Twix.”
 
The print and digital assets for Mars’ campaign were created by the agency BBDO New York. The brand also is encouraging consumers to take to social media to declare their preference using #LeftTwix or #RightTwix. 
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Peeps hatches new Easter-themed treat

BY Ryan Chavis

BETHLEHEM, Pa. — Peeps will usher in Easter with a colorful new marshmallow treat. The brand’s Decorated Marshmallow Eggs will give consumers white egg-shaped marshmallows with pastel colors. 
 
Peeps also concocted exclusive flavors reserved for select retailers: lemon, orange and lime flavors, which are each dipped in fudge, according to the brand. Mystery-flavored marshmallow chicks and bunnies are also expected to appear on shelves. These new confections will accompany Peeps’ existing portfolio of colorful chicks and bunnies. 
 
Also available from Peeps are a number of new Easter-themed offerings ranging from high-end collectables to pre-made Easter baskets, giving consumers a wide variety of options to make Easter morning a memorable one according to Kimberly Stiele, managing director for Just Born Retail Group.  
 
"We are delighted with our latest assortment of products and with so many offerings available, we are proud to be the go-to retailer for all things Easter,” Stiele said. 
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