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Beverage Holdings acquires Bossa Nova

BY Anna Mcgrath

CINCINNATI Beverages Holdings, the parent company of the Sunny Delights Beverage, Very fine and The Elations LLC, announced that it has acquired substantially all the assets of Bossa Nova Beverage Group, a Los Angeles-based company that pioneered the superfruits segment of the beverage category with its original acai juice.

Bossa Nova’s product line includes the original acai juice, as well as a variety of fruit flavors. The company’s focus on sustainability for the endangered Amazon rainforest coincides with Beverage Holdings’ own sustainability efforts aimed to ensure a better life for consumers.

“The acquisition of Bossa Nova further accelerates our commitment to offer consumers more wholesome beverage choices,” said Billy Cyr, Beverages Holdings’ president and CEO. “We believe that combining our capabilities with the talented team who created Bossa Nova from scratch will further ignite the growth of this exciting, great-tasting brand.”

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Eukanuba launches iPhone application

BY Allison Cerra

DAYTON, Ohio Want to know the best parks to take a four-legged friend? There’s an app for that.

Eukanuba, a Procter & Gamble pet food manufacturer, announced Tuesday the launch of its Apple iPhone application, Eukanuba OFF LEASH. Users simply tap into the “Locate Me” feature and within seconds, the five nearest dog parks will populate the screen, complete with a map and driving directions. In addition to finding dog parks for man’s best friend, users can access Eukanuba TV 24-hours a day and see original content that is all-things-dog, including “Planet Puppy,” “Champions and Heroes,” “Eukanuba Legacy” and more.

“Eukanuba OFF LEASH makes it easier and instantaneous for on-the-go pet owners to enjoy the outdoors and be active with one of their best friends – their dog,” said Dave Minifie, Eukanuba associate marketing director. “Everyone here at Eukanuba is passionate about dogs and their overall wellness, and because of that, we work hard to ensure we’re continually offering innovative and premium pet care products to meet the needs of our consumers.”

The Eukanuba OFF LEASH iPhone application can be downloaded for free at www.eukanuba.com. The application is available for all iPhone and iPod Touch users. OFF LEASH fans also are encouraged to share their favorite dog parks so that they are added to the evolving park database. Eukanuba will refresh the database with new dog parks every two-to-three weeks.

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Gabrielle Reece to be featured in PureVia print ads

BY Allison Cerra

CHICAGO Whole Earth Sweetener Co. announced health icon and beach volleyball champion Gabrielle Reece will be featured au naturale in bold print advertisements for its all-natural product.

The company’s natural sweetener, PureVia, hit store shelves in late 2008, and is now available in the sweetener aisles of grocery and mass merchandise stores across the United States.

“Gabrielle proves in this campaign that natural is beautiful,” said JJ Betts, PureVia brand director for Whole Earth Sweetener Co. “Gabrielle’s dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia.”

PureVia advertisements showing Reece painted in stevia leaves will appear in prominent women’s lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie.

Suitable for diabetics and individuals with gluten allergies, PureVia is offered in 40-, 80- and 300-stick cartons for a suggested retail price of $3.99, $6.99 and $15.99, respectively.

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