HEALTH

BestSweet releases honey throat drop for moms, kids

BY Michael Johnsen

MOORESVILLE, N.C. BestSweet recently launched Bee M.D., a honey based organic throat drop available in two flavors—natural honey and honey lemon. “Bee M.D. is soothing and sweet tasting and wards off cold symptoms naturally,” stated Harry Overly, vice president of marketing and innovation at BestSweet. “We wanted to create a safe, natural, healthy product which tastes great and is something moms would feel good about giving to their kids.”

BestSweet is also looking to appeal to the green consumer, and has promised to donate a portion of sales from Bee M.D. to support the research and protection of bees, the company added.

Suggested retail price for a 21-count bag is $3.29.

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Comfort Now releases personal use heating products

BY Michael Johnsen

BURLINGTON, Ontario Comfort Now recently announced the release of three new pain relief solutions to its line of instant heat therapy products—the Amazing Heat Pack for Neck Pain, Knee Pain and Arthritic Pain.

Comfort Now expanded The Amazing Heat Pack line in response to high-demand from pharmacies, supermarkets and general stores to carry the world’s only portable moist heat therapy. Each specially-shaped pouch activates in 15 seconds, stays heated for 45 minutes and is reusable for over 100 times, a factor that may hold appeal to today’s more value-conscious consumer.

“Space is at a premium on retail shelves, and we wanted to bring a heat pack to market that is different from any other product out there,” stated Dawn Conner, vice president of sales and chief marketing officer for Comfort Now.

The heat pack contains a supersaturated solution of sodium acetate that crystallizes when activated by flexing a ferrous metal disc inside the pack. For reuse, customers need to re-dissolve the sodium acetate by boiling the pack for up to 15 minutes.

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Drugstore.com partners with PowerReviews to collect customer feedback

BY Michael Johnsen

LAS VEGAS Drugstore.com last week partnered with PowerReviews, a comprehensive developer of customer-review solutions for retailers and their shoppers, on enabling customers to read and write reviews about more than 30,000 over-the-counter products on drugstore.com and its wholly-owned subsidiary Beauty.com.

“Drugstore.com started posting customer reviews online in 2003 and has long valued the strength of those reviews to help customers and influence purchases,” stated David Lonczak, vice president and chief marketing officer at drugstore.com. “By partnering with PowerReviews, we are providing our customers with an enhanced and guided approach to writing reviews which in turn creates richer content.”

Drugstore.com will launch a new design of its product detail pages in early fall. This will improve visibility and give shoppers a central point of reference to read customer product reviews, write their own reviews or get more information about the product from the manufacturer.

“Our research has shown that displaying reviews on a product detail page is a proven way to increase sales and conversion, and we are confident that drugstore.com will see significant benefits from using our technology as a result of their customers’ proven passion for writing reviews about products they’ve purchased,” commented Jay Shaffer, vice president, worldwide sales and marketing, PowerReviews.

“In addition to the redesign of the product details page to showcase reviews, drugstore.com is upgrading the online shopping experience with a new version of a customer favorite ‘your list’ which makes it easier for a customer to sort, manage and order from their personal shopping list when they sign into their account,” Lonczak said. “We are also improving the video features on both drugstore.com and Beauty.com to enable our customers to order a product by clicking directly on the video and to share the video by emailing it to a friend.”

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