HEALTH

The Best for Babes Foundation set to release new pro-breast-feeding ad

BY Michael Johnsen

LITTLE SILVER, N.J. The Best for Babes Foundation on Thursday will release a provocative new ad to coincide with World Breastfeeding Week, which takes place Aug. 1 to 7 in 150 countries.

The ad is intended to relay that breastfeeding save lives and expecting moms need more help and to be better prepared around breastfeeding. The ad urges expecting mothers to find a support group, get expert lactation help, and choose hospitals and physicians that are breastfeeding friendly.

Best for Babes co-founders Bettina Forbes and Danielle Rigg contend that women are being pressured to breastfeed, but prevented from succeeding. “Moms don’t need more pressure, judgment or guilt,” Forbes stated.

The new ad will run in the Fall/Winter issue of Mom & Baby magazine and online through TheFamilyGroove.com and various blogs. Frank About Women, a marketing-to-women communications firm, donated the six-figure ad campaign.

The campaign is being backed by a growing corporate alliance of companies, including Earth Mama Angel Baby, My Brest Friend, Hotslings, Pumpease and My Baby Experts.

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Consumer Reports discusses H1N1 precautions in new issue

BY Allison Cerra

YONKERS, N.Y. As the U.S. prepares for a possible second wave of the novel H1N1 pandemic, as well as for the annual scourge of seasonal flu and colds, a new report from Consumer Reports helps households prepare for, prevent, and treat cold and flu symptoms safely and effectively, including recommendations for what to pack in an emergency kit for a flu outbreak.

Consumer Reports discusses the “what if?” in their newest issue, suggesting that if a second wave of H1N1 is severe enough to warrant home confinement, consumers should pack an emergency kit in advance, which should include:

  • A two-week supply of food and water.
  • Such fever reducers as acetaminophen, ibuprofen, or naproxen.
  • Cough and cold medications containing chlorpheniramine, diphenhydramine, oxymetazoline, and pseudoephedrine and lozenges with dyclonine, glycerin, or honey can help ease symptoms.
  • Electrolyte drinks, such as Gatorade or Powerade, to keep you hydrated.
  • Hand sanitizer with at least 60 percent alcohol, such as Purell, to kill viruses when soap and water aren’t available.
  • Surgical masks with an FDA rating of at least N-95 to help prevent spreading the flu. Masks need to be replaced often and disposed of after use.

For all emergencies, Consumer Reports recommends packing at least three days’ worth of nonperishable food; at least one gallon of water per person, per day; a first-aid kit that includes any prescription or over-the-counter medications your family might need; as well as antihistamines for allergic reactions, pain relievers, stomach and antidiarrhea remedies, and antacids.

Consumer Reports also points out that it recommends everyone — but especially high-risk people — get vaccinated against regular, seasonal flu before the year’s end.

“This could be an especially big year for flu, so people need to take every precaution and double their efforts to safeguard their families,” said Joel Keehn, senior editor, Consumer Reports. “Even when the vaccine doesn’t prevent seasonal flu, it often lessens its symptoms. In terms of treatments, certain antiviral drugs can not only ease symptoms of seasonal flu but also shorten its duration and possibly prevent complications as well. Some of those drugs probably help against swine flu too. Antivirals work best if taken early on in the illness, so it’s best to take them at the first sign of symptoms.”

Additionally, the new report also discusses which cold and allergy medications are the best remedies for ailments, as Consumer Reports discusses both “at-home remedies” and generic versions of over-the-counter medications.

The report is available in the September 2009 issue of Consumer Reports and online at www.ConsumerReportsHealth.org.

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Chesson Labs receives market clearance for Nuvaderm liquid bandage

BY Michael Johnsen

DURHAM, N.C. Chesson Labs on Wednesday announced receiving 510(k) market clearance from the Food and Drug Administration for its Nuvaderm liquid bandage for use by healthcare professionals or directly to consumers.

The FDA has cleared claims on the product “to cover intact skin and minor cuts, scrapes, burns or irritations of the skin, to help keep them clean and dry and help protect them from infection.” The fast application, drying and coverage characteristics make Nuvaderm suited to meet the needs of individuals treating minor wounds, the company stated. The product also has antimicrobial properties.

“Nuvaderm’s clearance is a major milestone for Chesson Labs, but more importantly it is a product developed to improve wound care for individuals treating themselves as well as medical personnel who need a rapid response product to treat minor wounds,” stated Scott Neuville, Chesson president and CEO.

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