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UPDATE: Bennett to leave Lebhar-Friedman to join ECRM

BY DSN STAFF

NEW YORK — Lebhar-Friedman announced Wednesday that Drug Store News group publisher Wayne Bennett will leave the company to become SVP retail at ECRM, effective Aug. 2.

Bennett, who joined Drug Store News in 1995, advanced steadily through the organization from area sales manager to national sales manager to publisher, and most recently to group publisher, with responsibility for DSN print and digital media, as well as the consumer health websites HellaWella and HealthEventsLive. In his new role at ECRM, Bennett will lead business process initiatives between the retail industry and the supplier community.

DSN publisher Eric Savitch will assume full responsibility for all day-to-day business operations for the group, including DSN as well as the DSN CE platforms. DSN editor in chief Rob Eder will take on additional responsibilities for live events and will play an advanced role in new business development. Lebhar-Friedman president and retail group publisher John Kenlon will assume responsibility for the company's consumer-facing websites.

Acknowledging Bennett’s many accomplishments over the course of his 21-year career at the company, Kenlon said, “Wayne has been an instrumental part of the growth of the Drug Store News brand and we wish him continued success in his new endeavors.”

“Eric and Rob have 40 years of collective experience between them, and a genuine passion for the business," Kenlon added. “They want the industry to succeed—not just Drug Store News. Suppliers and retailers know they will do everything they can to help improve their businesses.”

“Bennett's business media background and expertise is perfectly aligned with ECRM's vision to extend its services and technology platforms to better support many aspects of the buying process,"said ECRM CEO Greg Farrar. “His knowledge of the retail industry and experience will extend our engagement with retail buyers and suppliers year-round.”

Added Bennett, “I am excited to be part of this great ECRM brand that serves the industry well. I'm looking forward to joining the effort in taking ECRM's assets and capabilities to the next level and better serve the industry now and into the future.”

 

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Survey: Back-to-school shoppers will spend more, but wisely

BY Dan Berthiaume
Parents making back-to-school purchases are willing to open their wallets, if the price is right.
 
That’s according to a new study from digital savings platform RetailMeNot Inc., "Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers," back-to-school shoppers plan to spend an average of $273 per child, up from their anticipated spending of $246 in 2015.
 
Nearly nine in 10 parents surveyed (86%) plan on shopping for back-to-school supplies this summer. More than two in five (42%) said that they plan to spend between $100 and $500 per student this fall. Another 12% plan to spend more than $500 on back-to-school merchandise for each child.
 
However, more than half (56%) of respondents look for back-to-school deals regularly. Nearly one-third (28%) of parents said that back-to-school shopping is a strain on their family's finances. Females are more likely than males to always seek a deal.
 
When evaluating a promotion, the most popular offer is a percentage off the total purchase (38%). Tax-free savings are especially popular among many consumers in the South. And deals are popular with shoppers regardless of their household income. Of those respondents who earned $150,000 or more a year, one in three say that they search for deals every time they shop. 
 
The majority of parents still prefer to head in-store, with more than half (56%) expecting to buy supplies mostly or completely in a physical store. There is good news for retailers hoping to catch online shoppers, as well. Thirty-two percent of consumers will shop equally online and in-store for back-to-school items. Fewer than one in 10 will shop mostly or completely online.
 
Back-to-school shopping habits vary, including how often and when shoppers make it to the stores. Most parents prefer to begin their shopping later in the season, with 50% preferring to start in August or September. However, nearly two in five (38%) parents will begin in June or July, the majority of those beginning in July. More than any other region, consumers in the South (where the new school year often starts in early August) tend to shop earlier, with 37% starting in July.
 
Looking at how respondents time their back-to-school purchases, 26% say they buy items as they go on sale, 24% do all of their shopping on one weekend, and 23% plan to shop several days or weeks throughout the summer. One in five say that they shop throughout the year, as do one in three respondents who plan to spend$1,000 or more.
 
Results are based on two separate surveys of Americans age 18 and older. The first survey was conducted among 1,011 respondents using Google Consumer Surveys between June 8 and 10, 2016. The second survey was conducted by Kelton Global between June 10 and 16, 2016, among 1,007 respondents.
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Study: Not all retail apps are created equal

BY Dan Berthiaume
When it comes to shopping via mobile app, consumers favor one retailer above all others.
 
Not too surprisingly, Amazon.com’s general dominance of digital retailing extends to the mobile app arena. According to new data from SurveyMonkey Intelligence, Amazon has more than 30 million monthly active users (MAU) of its mobile app in the U.S. This means about one in 10 Americans uses the Amazon app every month.
 
In comparison, Walmart has more than 15 million MAU. Other big-name e-commerce retailers like Target, Kohl, and Jet are clustered around the 5 million MAU mark for their mobile apps in the U.S.
 
Amazon also leads all mobile apps in the U.S. with average days used per month (more than five) and has the lowest weekly churn rate (percentage of users who used the app in a given week but not the following week), which hovered between 25 and 30% between May 28 and June 26, 2016.
 
Furthermore, despite already having the highest U.S. mobile app penetration rate of any retailer, Amazon is still growing faster on mobile than all the other players combined. This includes new entrants like Jet or Boxed. Amazon gets more than 75,000 new downloads every day in the U.S., with most other major players getting downloads in the single thousands.
 
SurveyMonkey Intelligence analysis also shows that the July 12 Amazon Prime Day event had a major impact on the retailer’s mobile app usage in the U.S. Amazon’s daily active users (DAU) increased by 35% to approximately 12 million daily users on Prime Day.
 
Other notable findings include:
·The average U.S. Amazon app user is 36. This is younger than the average users of apps from Walmart (41) and Best Buy (41), about the same as Target (35) and older than Jet (29).
 
·The average gender of users of apps from Amazon, Walmart, Target and Jet is female, the average Best Buy user is male.
 
·Fifty percent of Walmart app users also use the Amazon app; the reverse percentage is negligible.
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