Ben & Jerry’s scoops up new flavors for National Ice Cream Month
SOUTH BURLINGTON, Vt. — Ben & Jerry's is ringing in the Fourth of July holiday and National Ice Cream Month with a variety of new flavors.
Empower Mint, a peppermint ice cream with fudge brownies and fudge swirls, launched in June with the goal to support Ben & Jerry's long time commitment in advocating for a fair Democracy.
But the brand is also debuting a dairy-less lineup in July. The four new non-dairy flavors include classics Chocolate Fudge Brownie and Chunky Monkey PLUS Non-Dairy flavor exclusives, Coffee Caramel Fudge and P.B. & Cookies.
Also in July, Ben & Jerry's is launching its third installment of the Cores innovation with a trio of new flavors: Cookies & Cream Cheesecake, Brownie Batter and Coconuts for Caramel. Each Cores flavor continues the indulgent experience of creating a custom bite-by-bite experience for fans.
All of the new Ben & Jerry's flavors will be available at retailers nationwide in July.
Zevia introduces energy, sparkling water beverages
LOS ANGELES — A popular diet soda brand is expanding its product portfolio to include energy and sparkling water beverages.
Zevia's new lines will complement the brand's existing 90% share of the natural zero-calorie soda market in the United States. Both product lines present an opportunity for the company to offer new beverage alternatives as consumers around the world are becoming increasingly aware of the health risks associated with excess sugar consumption.
"We all love the boost we get from caffeine, but current energy drinks on the market are loaded with either sugar or artificial sweeteners, as well as a bunch of exotic supplements," said Paddy Spence, CEO of Zevia. "We created a line with zero calories, 120mg of caffeine from coffee extract, sweetened with stevia, and no additional supplementation. It's a better-for-you option in a category that has not been known for healthy ingredients."
Zevia Energy will feature single-serve, 12-ounce slim cans with 120 mg of natural caffeine, with a suggested retail price of $1.99 per can. Zevia Energy will be available in three flavors: Mango Ginger, Raspberry Lime and Grapefruit.
Zevia Sparkling Water, to be sold in eight packs with a suggested retail price of $5.99, will include four flavors: Lime, Blackberry, Cucumber Lemon and Mandarin Orange. Both lines are Non-GMO Project Verified, zero calories and sweetened with stevia.
Zevia Energy and Zevia Sparking Water will be available in the United States at retailers nationwide.
In addition to their new product lines, Zevia is celebrating its role as the first soda sponsor of the Reebok CrossFit Games, to be held at the StubHub Center in Los Angeles July 22-24. The brand is also in its third year as the only natural diet soda in Major League Baseball, with its sponsorship of the Oakland A's.
Borden’s LALA brand unveils new yogurt drinks
DALLAS — LALA, a Borden Dairy brand, is expanding its yogurt products line to include two new smoothie drinks.
LALA Healthies Curb is the first of the brand's new Healthies line, which will focus on better-for-you varieties while still offering the taste and convenience of LALA's signature Yogurt Smoothies. LALA has plans to expand upon this launch with other healthful yogurt smoothie varieties in the coming year.
LALA 100 Calorie is a portion-controlled yogurt smoothie great for those watching calories without sacrificing taste. While 100 calorie spoonable yogurts have been on the market and performing well for some time, consumers have not had the luxury of a portion controlled, on-the-go drinkable yogurt.
LALA Healthies Curb and LALA 100 Calorie join LALA's signature line of Greek and Core Yogurt Smoothies. All LALA Yogurt Smoothies contain no high fructose corn syrup, no artificial colors or flavors and are made with real fruit.
"LALA yogurt smoothies are loved by consumers for the taste, convenience and quality ingredients. We know that 59% of yogurt drinkers consume them as a meal, so we wanted to provide options for people who regularly eat on the run, but don't want to sacrifice flavor or nutrition," said Desiree Johnson, director of marketing at Borden Dairy. "We are continuously looking to provide our customers with added benefits and new LALA Healthies Curb and LALA 100 Calorie are a great way to do so."
LALA Healthies Curb will be available at grocery stores and retailers nationwide beginning July in four-packs of 6.7 oz. bottles. LALA 100 Calorie will be available at grocery stores and retailers nationwide beginning July in four-packs of 7 oz. bottles.