Ben & Jerry’s remixes classic flavors in new formats
Ben & Jerry’s is kicking off 2018 by launching an array of new product offerings. The Los Angeles-based company is adding truffle-inspired flavors, non-dairy options and expanding the Pint Slices line.
“We wanted to bring the WOW factor to our fans for 2018,” Craig Koskiniemi, Ben & Jerry’s Flavor Guru, said. “As a foodie at home and at work, I’m inspired to come up with creative new combinations like a cold brew coffee-based Ben & Jerry’s flavor. These are guaranteed to keep the love of ice cream strong.”
The brand’s on-the-go ice cream bars called Pint Slices, will add three popular flavors to its lineup:
Cherry Garcia contains cherry ice cream bars with cherries and fudge flakes, covered in a dark chocolate coating.
Tonight Dough features caramel ice cream bars with chocolate cookie swirls and peanut butter chocolate chip cookie dough covered in a dark chocolate coating. Jimmy Fallon will be donating all his proceeds from the product to the SeriousFun Children’s Network.
Coffee, Coffee BuzzBuzzBuzz has coffee ice cream bars with espresso bean fudge chunks covered in a dark chocolate coating with cocoa nibs.
Ben & Jerry’s Truffle Pint lineup contains large chunks of truffles and will come in three options:
Chocolate Shake It features a chocolate malt milkshake ice cream with chocolate cookie-covered fudge truffles and marshmallow swirls.
Caramel Chocolate Cheesecake contains Caramel chocolate ice cream with graham cracker-covered cheesecake truffles and chocolate cookie swirls.
Chillin’ the Roast is made up of cold brew coffee ice cream with chocolate cookie-covered coffee liqueur truffles and fudge swirls.
The final addition to Ben & Jerry’s new lineup includes non-dairy and vegan offerings, which now are available in nine different pints. The two latest additions are:
- Peanut Butter Half Baked features chocolate and peanut butter with fudge brownies and peanut butter cookie dough.
- Cinnamon Buns contains cinnamon with cinnamon bun dough and a cinnamon streusel swirl.
The new pints and Pint Slices can be found in grocery stores nationwide for the suggested retail price of $4.99 for ice cream and $5.99 for non-dairy options.
Magnum launches ice cream in chocolate-encased tubs
Magnum Ice Cream is taking a step away from its iconic chocolate bars, and launching a new line of frozen treats that will be available in a tub. The new Magnum Tubs reimagines the Englewood Cliffs, N.J.-based company’s product and relaunches it in a scoopable format.
Each is encased in a shell of chocolate, which users can break by squeezing the sides of each Magnum Tub to experience a mixture of chocolate and ice cream with every spoonful, the company said. The product will be released in four flavors:
- Magnum Milk Chocolate Vanilla: Features vanilla ice cream and Belgian chocolate surrounded by a cracking Magnum chocolate shell and topped with the unique Magnum chocolate stamp;
- Magnum Dark Chocolate Raspberry: Contains raspberry ice cream and dark chocolate also surrounded by a cracking Magnum dark chocolate shell made with65% cacao, topped with the Magnum chocolate stamp;
- Magnum Milk Chocolate Hazelnut: Has hazelnut ice cream with caramelized hazelnuts and thick Belgian chocolate, surrounded by a cracking Magnum chocolate shell, and topped with caramelized hazelnuts; and
- Magnum White Chocolate Vanilla: Features vanilla ice cream and thick white chocolate, surrounded by a cracking white chocolate shell topped with the Magnum chocolate stamp.
“Magnum Tubs offer a new, multisensory way to enjoy Magnum Ice Cream that is unlike anything available in the category today,” Bruno Francisco, marketing director of ice cream at Unilever, said. “It is truly a revolutionary ice cream experience that our fans are going to love.”
Magnum Tubs are now available for purchase at select retailers nationwide, and beginning in February, the product will be distributed to grocery stores for the suggested retail price of $5.49.
Kind adds protein bars to product line
Kind Healthy Snacks has announced the debut of new Kind Protein From Real Food bars. Each of the new bars contains 12 grams of protein, no genetically-engineered ingredients and are made from real food, the New York City-based company said.
“At Kind, we’re always striving to challenge conventional wisdom and eliminate false compromises. We tried to think differently about what we would want in a protein bar,” founder and CEO Daniel Lubetzky said. “We discovered what was missing was a protein bar that tasted delicious and delivered protein from premium, whole ingredients that we can recognize and feel good about putting in our body.”
Each of the new products is gluten-free with nutrient-dense and simple ingredients such as nuts, seeds, whole grains and pieces of fruits. The newly launched flavors include white chocolate cinnamon almond, crunchy peanut butter, double dark chocolate nut and toasted caramel nut.
Kind Protein is available for purchase online and in retail stores nationwide for the suggested retail price of $1.99 per bar.