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Ben & Jerry’s introduces Greek frozen yogurt, chocolate flavor

BY Allison Cerra

BURLINGTON, Vt. — Ben & Jerry’s is looking to sweeten up summer with the launch of new Greek frozen yogurt and a new chocolate flavor.

The four new pint flavors of Greek frozen yogurt include:

  • Strawberry shortcake: Strawberry Greek frozen yogurt with shortbread pieces;

  • Raspberry fudge chunk: Raspberry Greek frozen yogurt with fudge chunks;

  • Banana peanut butter: Banana Greek frozen yogurt with peanut butter swirls;

  • Blueberry vanilla graham: Blueberry and vanilla Greek frozen yogurt with graham cracker swirls.

"It’s yogurt done the Ben & Jerry’s way, which results in a great tasting product first and foremost," said Paul Szalkucki, director of the Ben & Jerry’s research and development team. "As things heat up around the country, this is the perfect refreshing treat with a whole lotta taste."

In addition to the new line, Ben & Jerry’s rolled out another ice cream flavor to please any choc-aholic named Chocolate Therapy, a Scoop Shop favorite of Ben & Jerry’s.

Both the Greek frozen yogurt line and Chocolate Therapy now are available at stores nationwide.

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Ore-Ida Grillers enter market

BY Allison Cerra

PITTSBURGH — Ore-Ida has launched a new item just in time for summer.

New Ore-Ida Grillers are thick-cut, round potato slices that are crispy on the outside, fluffy on the inside and specially designed to cook on the grill. Ready in 15 minutes, they take a fraction of the time required for a whole potato to cook on the grill or in the oven and can be prepared alongside the main course on the grill, the company said.

“We know it can be difficult to balance all of the meal preparations with the desire to spend quality time with family and friends when cooking out,” Ore-Ida Potatoes brand manager Rachel Bradley said. “With Ore-Ida Grillers, you can prepare a delicious side dish for your cookout that everyone will love while spending less time preparing it and more time enjoying it.”

Ore-Ida Grillers currently are available in the frozen aisle of stores nationwide for a suggested retail price of $3.59.

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RxAlly launches blood-pressure education campaign

BY Allison Cerra

LEESBURG, Va. — RxAlly has created a new campaign that is designed to support the Million Hearts initiative.

Through RxAlly’s Performance Network — including independent pharmacies, regional chain pharmacies and Walgreens — the Heart to Heart blood-pressure education campaign, which is focused on the prevention and control of high blood pressure, will educate patients about the importance of getting periodic blood-pressure screenings and encourages pharmacist involvement in the care of and prevention of cardiovascular disease. As part of the campaign, RxAlly pharmacies will offer free blood-pressure screenings to help educate patients of the importance of knowing their numbers and taking steps to lower them (if necessary).

"For the millions of people diagnosed with heart disease, medication is their primary source of treatment. However, research shows that more than half of patients don’t take their medication as prescribed by their doctors," RxAlly CEO Bruce Roberts said. "Often, medications used to treat cardiovascular disease do not show immediate and visible results to the patient, which is why it is critical for pharmacists to counsel patients in adhering to their medication regimens to yield the best possible health outcomes."

Local RxAlly pharmacies also will be supporting Million Hearts by encouraging pharmacy staff to "Be One in a Million Hearts" by pledging their support at RxAlly.com/millionhearts. The American Pharmacists Association Foundation, the charitable arm of the APhA, is partnering with RxAlly on this awareness initiative.

"We are thrilled to partner with our colleagues at RxAlly on Heart to Heart," APhA Foundation executive director Mindy Smith said. "We are excited to support a program in which patients and pharmacists focus to improve medication use and the quality of consumer health outcomes related to lowering blood pressure and preventing heart attacks and strokes."

Additional information about RxAlly’s initiative can be found here.

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