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Ben & Jerry’s brings a campfire classic to the freezer aisle

BY DSN STAFF

A classic campfire treat is making its debut in the freezer aisle thanks to Ben & Jerry’s. The Burlington, Vt.-based company will be putting its own twists on s’more with the introduction of the gimme s’more offering. This new flavor contains toasted marshmallow ice cream, chocolate cookies swirls, graham cracker swirls and fudge flakes.

“The toasted marshmallow ice cream base adds a new level and depth of flavor,” Ben & Jerry’s flavor guru, Eric Fredette, said. “We’re constantly looking at how we can take our flavors to the next level, and this was a great way to do just that. Fans are sure to find this iteration indulgent!”

To celebrate the launch, gimme s’more will be featured in a sundae that will be available exclusively at participating Ben & Jerry’s scoop shops. The new flavor will roll out to retailers in mid-March for the suggested retail price of $4.89.

Ben & Jerry’s also will be conducting a Facebook Live event on March 15 to coincide with gimme s’mores unveiling. Further product information, including store availability, can be found on the company’s website.

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Kind debuts Kind Kids, expands product lineup

BY Gisselle Gaitan

Kind is expanding its product portfolio in a big way. The New York City-based snacking company has announced the launch of three new product innovations and the addition of several flavors to some of its already established line of products.

The first major new innovation is targeted towards children. The brand will be launching Kind Kids, a line of chewy granola bars that provide a-half serving of whole grains from oats, sorghum and quinoa. Three flavors will be available to consumers — chocolate chip, peanut butter chocolate chip and honey oat — when the snack hits shelves in May. The bars contain no artificial flavors, colors, or preservatives, are Non-GMO Project Verified and will come in packs of six that will retail for $3.49 to $3.99.

The children’s snack bars aren’t the only new product launch to come from the brand. Two additional products for a slightly older demographic also will make their debut:

  • Kind Protein features such ingredients as chocolate, caramel, white chocolate and peanut butter blended with whole nuts and 12 g of protein; and
  • Dark Chocolate Pressed by Kind combines pressed fruit and dark chocolate together as a way for consumers to add one serving of fruit to their daily routine. Thr product contains 1 g of sugar and fiber.

Three additional offerings will be added to the company’s established line of other products include:

  • Kind Breakfast Protein adds peanut butter banana dark chocolate to the lineup of products, which are soft-baked with a crispy outside. Each pack has two bars that contain one full serving of whole grains;
  • Kind Healthy Grains adds an almond butter dark chocolate flavor, which is baked with five super grains and provides one full serving of whole grains; and
  • Kind Healthy Grains Clusters introduces almond butter whole grains, which offers 10 g of protein, 100% whole grains and a blend of oat, millet, buckwheat, amaranth and quinoa.

Further product information will be available on Kind’s website.

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Cape Cod adds waves to potato chip lineup

BY Gisselle Gaitan

Cape Cod potato chips announced an expansion to its product line by introducing a new variety of the crunchy snack that has become synonymous with the brand. The Hyannis-Mass.-based company unveiled its latest innovation, the waves potato chips.

Available in three flavors — sea salt, reduced fat sea salt and white cheddar and sour cream — the chips come in a thick-sliced, wavy-cut shape that offers an extra crunch to hold up any type of dip.

“Inspired by the waves of Cape Cod and the delicious marriage of our kettle cooked chips and your favorite dip, new waves potato chips are a natural addition to the Cape Cod potato chip family,” Laura Merritt, Cape Cod potato chips VP of Marketing, said. “We’ve taken pride in our brand promise to consistently develop distinctly high-quality snacks that deliver on taste, crunch and flavor, and our new Cape Cod waves potato chips are no exception.”

All of the brand’s products are created with hand-selected potatoes, vegetable oil and salt before being sliced thin and cooked at cooked in custom kettles that allow for careful monitoring of flavor, texture and quality, the company said.

The waves potato chips can be purchased for the suggested retail price of $3.79 in grocery stores nationwide, including Publix, Harris Teeter, Walmart and Stop & Shop among others. Further product information can be found on the company’s website or social media channels.

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