Belly Bandit launches value-priced line at Target
SHERMAN OAKS, Calif. — Maternity and shapewear brand Belly Bandit has launched a new, value-priced collection of pregnancy support and post-pregnancy compression-wear at Target.
Representing the company's first launch of a "sister brand," the Under Wrapz line combines Belly Bandit's proprietary designs with innovative fabrics to create unprecedented levels of comfort and support for expecting mothers and new moms.
Inspired by the parent company's best-selling products, Under Wrapz will offer the same benefits and quality consumers have come to expect from the Belly Bandit brand only at lower price point.
"Reaching a wider audience without compromising the quality of our products has always been our goal," said Kari Caden, one of Belly Bandit's three co-founders. "And with the accessible pricing that Under Wrapz offers, we've taken a significant stride in that direction."Inaugural products include Belly Shaper a post-pregnancy compression band designed to tighten, shrink and reshape a new mother's belly, waist and hips. Also debuting is the Belly & Back Support, a pregnancy support band that gently lifts and supports. The Belly & Back Support also provides post-pregnancy comfort and back relief.
The Under Wrapz Collection is available at Target.
Session Savers, Stream2Sea honored at ECRM sun care show
At top from left: Alex Tomas, DSN; John Burton, president of Session Savers; Jessica Stanton, ECRM account manager for HBC; and Lisa Carrillo, ECRM SVP of Beauty Care.
ORLANDO, Fla. — Session Savers Sunscreen, a San Diego-based supplier of on-the-go sun care products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its eponymous line of sunscreen products.
The award was presented during ECRM’s 2016 Sun Care EPPS held July 10 to 13 in Orlando. Wauchula, Fla.-based Stream2Sea was the finalist with its biodegradable line of sun care products.
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
Session savers is a TSA-approved single-use sunscreen kit, which contains 10 single-use applications in a unique dispenser pack. Each package contains a colorful little chain used to attach one or more applications to backpacks, baby bags, and golf bags.
“Traditionally, sunscreen has always been a utility item presented in the usual bottle, stick, and most recently the spray can,” said John Burton, president of Session Savers. “Manufactures have always reached out to kids and sports markets, but have been limited to putting their brand label or licensed property label on a standard bottle. With Session Savers, sun care enters into the novelty/gift/souvenir category as well, all the while promoting healthy skin for kids and adults anywhere anytime.”
The company has licensing endorsements from companies such as Paramount Pictures, NBC Universal, and Hasbro.
Stream2Sea sun and body care products are formulated with powerful antioxidant blends to protect skin and hair from sun damage. Along with standard human safety and SPF tests, its products have been proven readily biodegradable in both salt and fresh water. In addition, the company’s products have passed the most comprehensive series of aquatic toxicity tests using real-world concentrations on organisms. On top of this, the products are packaged in sugar cane resin tubing to reduce their carbon footprint.
“We’re all responsible for what happens in our world,” said Autumn Blum, formulator and CEO. “With a growing awareness about the chemicals used in sunscreens and bodycare products, we need to know how our choices can affect not only our health, but also our oceans, lakes, rivers and streams.”
Kenneth Cole debuts New York City-inspired fragrance
NEW YORK — Kenneth Cole is launching the next evolution of the brand's iconic, signature fragrance, Kenneth Cole Black.
Inspired by the fearless spirit of New York City, Black Bold is the perfect scent for the man who will take on any challenge, regardless of the odds and who is brave enough to believe that they can make an impact, the company says. The new fragrance aims to push boundaries with strength, power and confidence. From the sleek, leather-like wrapped bottle design to the fragrance notes, Black Bold adds a dynamic new dimension to the Kenneth Cole fragrance collection.
"For more than 30 years, the company has embraced the essence of New York – its boldness, its energy, and its diversity," said Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions. "I wanted Black Bold to do just that – to celebrate the confident individuals who are the protagonists in their own personal stories of resilience, optimism, and ambition."
Kenneth Cole collaborated with Master Perfumer Harry Fremont of Firmenich to craft a scent that embodies the feeling of a strong masculine exterior with a confident yet caring interior, reflecting the beauty of human strength. Black Bold features top notes of citrus and herbal tones, rounded out with a blend of ground nutmeg and a touch of lotus flower. Finished with elements of wood and leathery musks, the fragrance contrasts between dark and light and allows the boldness within to come to life.
The Black Bold advertising campaign was shot by photographer Gregory Harris in New York and features model and artist David Alexander Flinn. The campaign will be supported by a robust print and digital campaign.
With a sleek bottle design that stays true to the Kenneth Cole brand, Black Bold incorporates a luxe leather-like material in a modern silhouette. The bottle elements are inspired by Kenneth Cole menswear.
- Eau de Parfum 3.4 oz – $76
- Eau de Parfum 1.7 oz – $58
- Eau de Parfum 1.0 oz – $46
Kenneth Cole Black Bold will be available at Kenneth Cole stores, KennethCole.com, Macy's, Macys.com, and other major retailers in August.